Marketing decision making : concepts and strategy /
by Cravens, David W; Hills, Gerald E [joint author.]; Woodruff, Robert B [joint author.].
Material type:
BookPublisher: Homewood, Ill. : R. D. Irwin, 1976Description: xviii, 781 p. : ill. ; 24 cm.ISBN: 0256017999.Subject(s): Marketing -- Decision making | Marketing -- Management | Marketing
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Dhaka University Library General Stacks | Non Fiction | 658.8 CRM (Browse shelf) | 1 | Available | A217120 |
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| 658.8 CRM Marketing decision making : | 658.8 CRM Marketing decision making : | 658.8 CRM Marketing decision making : | 658.8 CRM Marketing decision making : | 658.8 CRM Marketing decision making : | 658.8 CRM Marketing management / | 658.8 CRS Strategic marketing / |
Includes bibliographical references and index.
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