Cases in marketing management /
by Bernhardt, Kenneth L; Kinnear, Thomas C.
Material type:
BookPublisher: Plano, Tex. : Business, 1985Edition: 3rd ed.Description: xiii, 705 p. : ill. ; 24 cm.ISBN: 0256030553.Subject(s): Marketing -- Management -- Case studies | Marketing -- Decision making -- Case studies
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Dhaka University Library General Stacks | Non Fiction | 658.8 BEC (Browse shelf) | Available | A289756 |
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| 658.8 BEC Cases in marketing management / | 658.8 BEC Cases in marketing management / | 658.8 BEC Cases in marketing management / | 658.8 BEC Cases in marketing management / | 658.8 BEH Behavioral and management science in marketing / | 658.8 BEI Industrial marketing for results / | 658.8 BEI Industrial marketing for results / |
Includes bibliographical references and index.
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