Basic marketing : a global-managerial approach /
by Perreault, William D; McCarthy, E. Jerome.
Material type:
BookSeries: McGraw-Hill/Irwin series in marketing. Publisher: Boston, Mass. : McGraw-Hill, 2005Edition: 15th ed.Description: xli, 793 [22] p. : col. ill. ; 28 cm.ISBN: 0072525231; 9780072947038.Subject(s): Marketing -- Management
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Dhaka University Library General Stacks | Non Fiction | 658.8 PEB (Browse shelf) | 1 | Available | 452178 | |
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Dhaka University Library General Stacks | Non Fiction | 658.8 PEB (Browse shelf) | 2 | Available | 452179 | |
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Dhaka University Library General Stacks | Non Fiction | 658.8 PEB (Browse shelf) | 9 | Available | 473640 | |
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Dhaka University Library General Stacks | Non Fiction | 658.8 PEB (Browse shelf) | 12 | Available | 478346 | |
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Dhaka University Library General Stacks | Non Fiction | 658.8 PEB (Browse shelf) | 13 | Available | 478347 |
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Includes bibliographical references and indexes.
Systems requirements for accompanying computer disk: Windows 98 or higher; Pentium 400 MHz or faster; 16-Bit stereo sound card; 16 Bit or better video card; 64 MB or more of system memory; 8x speed for higher CD-ROM Drive.
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