Marketing management perspectives and applications /
by Woodruff, Robert B; Hills, Gerald E; Cravens, David W.
Material type:
BookPublisher: Homewood, Ill. : R. D. Irwin, 1976Description: xi, 433 p. : ill. ; 23 cm.ISBN: 025601843X.Subject(s): Marketing -- Management | Marketing -- Decision making
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Dhaka University Library General Stacks | Non Fiction | 658.835 WOM (Browse shelf) | Available | A230518 | |
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Dhaka University Library General Stacks | Non Fiction | 658.835 WOM (Browse shelf) | Available | A230521 | |
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Books
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Dhaka University Library General Stacks | Non Fiction | 658.835 WOM (Browse shelf) | Available | A230519 | |
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Books
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Dhaka University Library General Stacks | Non Fiction | 658.835 WOM (Browse shelf) | Available | A230520 |
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| 658.835 TUM Marketing research : | 658.835 WOM Marketing management perspectives and applications / | 658.835 WOM Marketing management perspectives and applications / | 658.835 WOM Marketing management perspectives and applications / | 658.835 WOM Marketing management perspectives and applications / | 658.839 ZIE Exploring marketing research / | 658.83952 JOR Relentless : |
"Designed to be used with Cravens, Hills, and Woodruff, Marketing decision making."
Includes bibliographical references.
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