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The new science of marketing : state-of-the-art tools for anticipating and tracking the market forces that will shape your company's future /

by Rao, Vithala R; Steckel, Joel H.
Material type: materialTypeLabelBookPublisher: Chicago : Irwin Professional Pub., c1995Description: xi, 350 p. : ill. ; 23 cm.ISBN: 1557385394.Other title: State-of-the-art tools for anticipating and tracking the market forces that will shape your company's future.Subject(s): MarketingOnline resources: Publisher description
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Non Fiction 658.8 RAN (Browse shelf) 1 Available 403206
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658.8 RAM Marketing of Indian manufactured goods at home and abroad / 658.8 RAM Modern marketing / 658.8 RAM MaxiMarketing : 658.8 RAN The new science of marketing : 658.8 RAP Principles of marketing / 658.8 RAP Principles of marketing / 658.8 RAP Principles of marketing /

Includes bibliographical references and index.

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Last Updated on September 15, 2019
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