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A preface to marketing management /

by Tarpey, Lawrence X; Peter, J. Paul; Donnelly, James H.
Material type: materialTypeLabelBookPublisher: Plano, Tex. : Business Publications, 1982Edition: Rev. ed.Description: xii, 275 p. : ill. ; 23 cm.ISBN: 0256027129 (pbk.).Subject(s): Marketing -- Management
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658.8 PEM Marketing management : 658.8 PEM Marketing management : 658.8 PEM Marketing : 658.8 PEP A preface to marketing management / 658.8 PEP A preface to marketing management / 658.8 PEP A preface to marketing management / 658.8 PEP A preface to marketing management /

Includes bibliographies and indexes.

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