Upside-down marketing : turning your ex-customers into your best customers /
by Walther, George R.
Material type: BookPublisher: New York : McGraw-Hill, c1994Description: xix, 209 p. ; 24 cm.ISBN: 0070680477 (recycled, acidfree paper) :.Subject(s): Marketing -- Management | Sales management | Customer services -- ManagementItem type | Current location | Collection | Call number | Status | Date due | Barcode |
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Books | Dhaka University Library General Stacks | Non Fiction | 658.8 WAU (Browse shelf) | Available | 401121 |
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658.8 WAR Readings in marketing / | 658.8 WAR Readings in marketing / | 658.8 WAR Readings in marketing / | 658.8 WAU Upside-down marketing : | 658.8 WEH Hands-on social marketing : | 658.8 WEH Hands-on social marketing : | 658.8 WEH Hands-on social marketing : |
Includes index.
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