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Upside-down marketing : turning your ex-customers into your best customers /

by Walther, George R.
Material type: materialTypeLabelBookPublisher: New York : McGraw-Hill, c1994Description: xix, 209 p. ; 24 cm.ISBN: 0070680477 (recycled, acidfree paper) :.Subject(s): Marketing -- Management | Sales management | Customer services -- Management
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Non Fiction 658.8 WAU (Browse shelf) Available 401121

Includes index.

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Last Updated on September 15, 2019
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