Effective advertising : understanding when, how, and why advertising works /
by Tellis, Gerard J.
Material type:
BookPublisher: New Delhi : Response Books, c2004Description: 203 p. : ill. ; 24 cm.ISBN: 0761922520 (cloth); 8178293706; 0761922539 (paper).Subject(s): Advertising | Consumers -- Attitudes
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| 659.1 SES Successful television and radio advertising / | 659.1 SUA Advertising your way to success : | 659.1 TAA Advertising : | 659.1 TEE Effective advertising : | 659.1 TEE Effective advertising : | 659.1 TEE Effective advertising : | 659.1 TEE Effective advertising : |
Includes bibliographical references and index.
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