Advertising : principles & practice /
by Wells, William; Burnett, John; Moriarty, Sandra E. (Sandra Ernst).
Material type:
BookPublisher: New Delhi : Prentice Hall, c2003Edition: 6th ed.Description: xxix, 599 p. : col. ill. ; 29 cm.ISBN: 8120326121.Other title: Advertising : principles and practice.Subject(s): Advertising
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Dhaka University Library General Stacks | 659.1 WEA (Browse shelf) | 5 | Available | 420701 | |
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Books
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Dhaka University Library General Stacks | 659.1 WEA (Browse shelf) | 6 | Available | 420702 | |
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Books
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Dhaka University Library General Stacks | 659.1 WEA (Browse shelf) | 7 | Available | 420703 |
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| 659.1 WEA Advertising / | 659.1 WEA Advertising : | 659.1 WEA Advertising : | 659.1 WEA Advertising : | 659.1 WID Decoding advertisements : | 659.1 WIP Principles of advertising / | 659.1 WRA Advertising, |
Includes bibliographical references (p. 575-580) and index.
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