Services marketing : people, technology, strategy /
by Lovelock, Christopher; Wirtz, Jochen [jt.aut.].
Material type:
BookPublisher: Boston : Pearson, 2011Edition: 7th, global.Description: 648 p. : ill. (some col.) ; 28 cm.Subject(s): Marketing
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Books
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Dhaka University Library General Stacks | Non Fiction | 658.8 LOS (Browse shelf) | 1 | Available | 500522 | |
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Books
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Dhaka University Library General Stacks | Non Fiction | 658.8 LOS (Browse shelf) | 2 | Available | 500523 |
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| 658.8 LOM Marketing challenges : | 658.8 LOS Services marketing : | 658.8 LOS Services marketing : | 658.8 LOS Services marketing : | 658.8 LOS Services marketing : | 658.8 LUM Measuring advertising effectiveness / | 658.8 LUM Measuring advertising effectiveness / |
Glossary: p. 618-625
Includes bibliographical references and index
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