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Marketing /

by Lamb, Charles W; Hair, Joseph F [jt. aut.]; McDaniel, Carl D [jt. aut.].
Material type: materialTypeLabelBookPublisher: Ohio : South-Western/Cengage Learning, c2013Edition: 12th ed.Description: xxv, 833 p. in various pagings : chiefly col. ill. ; 29 cm.ISBN: 9781111821647 (hbk.).Subject(s): Marketing -- Management
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Books Books Dhaka University Library
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Books Books Dhaka University Library
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Books Books Dhaka University Library
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Books Books Dhaka University Library
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Books Books Dhaka University Library
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658.8 LAM Managerial marketing : 658.8 LAM Models, measurement and Marketing / 658.8 LAM Marketing / 658.8 LAM Marketing / 658.8 LAM Marketing / 658.8 LAM Marketing / 658.8 LAM Marketing /

Glossary: p. G.1-G.14.

Includes bibliographical references and index.

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