Islamic branding and marketing : creating a global Islamic business / [electronic resource]
by Temporal, Paul.
Material type:
BookSeries: Wiley trading.Publisher: Singapore : John Wiley & Sons (Asia), ©2011Description: 1 online resource (xvii, 324 pages) : illustrations.ISBN: 9781119199540; 1119199549; 9780470828472; 0470828471; 9780470828489; 047082848X.Subject(s): Marketing -- Islamic countries | Consumers -- Islamic countries -- Psychology | Consumers -- Islamic countries -- Psychology | Marketing -- Islamic countries | Marketing | BUSINESS & ECONOMICS -- Green Business | Consumers -- Psychology | Marketing | Islamic countries | Electronic booksOnline resources: Wiley Online Library Includes bibliographical references and index.
Introduction -- Why Muslim nations need to develop strong brands -- An overview of Muslim markets -- The nature and structure of Islamic markets -- Building a brand strategy -- Opportunities in Islamic brand categories -- The future : opportunities in the internet, media, and digital world -- Challenges facing Islamic brands -- Key success factors and strategies for aspiring Islamic brands -- Challenges and key strategies for the building and marketing of non-Muslim brands to Muslim markets -- Summary of power brand strategy programs for Muslim markets.
Islamic Branding and Marketing: Creating A Global Islamic Business provides a complete guide to building brands in the largest consumer market in the world. The global Muslim market is now approximately 23 percent of the world's population, and is projected to grow by about 35 percent in the next 20 years. If current trends continue, there are expected to be 2.2 billion Muslims in 2030 that will make up 26.4 percent of the world's total projected population of 8.3 billion. As companies currently compete for the markets of China and India, few have realized the global Muslim market represents.
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