Services marketing : integrating customer focus across the firm /
by Zeithaml, Valarie A; Bitner, Mary Jo [jt. aut.]; Gremler, Dwayne D [jt. aut.].
Material type:
BookPublisher: New York : McGraw-Hill Education, 2018Edition: 7th ed.Description: xxviii, 514 p. : ill. ; 26 cm.ISBN: 9780078112102 (hbk).Subject(s): Service industries -- Marketing | Customer services
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Dhaka University Library General Stacks | Non Fiction | 658.8 ZES (Browse shelf) | 1 | Available | Marketing | 519241 | |
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Dhaka University Library General Stacks | Non Fiction | 658.8 ZES (Browse shelf) | 2 | Available | Marketing | 519242 | |
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Dhaka University Library General Stacks | Non Fiction | 658.8 ZES (Browse shelf) | 3 | Available | Marketing | 519243 | |
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Dhaka University Library General Stacks | Non Fiction | 658.8 ZES (Browse shelf) | 4 | Available | Marketing | 524608 | |
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Dhaka University Library General Stacks | Non Fiction | 658.8 ZES (Browse shelf) | 5 | Available | Marketing | 524609 | |
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Dhaka University Library General Stacks | Non Fiction | 658.8 ZES (Browse shelf) | 6 | Available | Marketing | 525501 | |
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Dhaka University Library General Stacks | Non Fiction | 658.8 ZES (Browse shelf) | 7 | Available | tr. to Marketing | 525502 | |
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Dhaka University Library General Stacks | Non Fiction | 658.8 ZES (Browse shelf) | 8 | Available | Banking & Insurance | 530875 | |
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Dhaka University Library General Stacks | Non Fiction | 658.8 ZES (Browse shelf) | 9 | Available | Banking & Insurance | 530876 |
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| 658.8 ZES Services marketing : | 658.8 ZES Services marketing : | 658.8 ZES Services marketing : | 658.8 ZES Services marketing : | 658.8 ZES Services marketing : | 658.8001 HUF Foundations of marketing theory : | 658.8001 HUF Foundations of marketing theory : |
Includes bibliographical references and index.
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