Principles of marketing /
by Kotler, Philip; Armstrong, Gary [jt. aut.]; Opresnik, Marc Oliver [jt. aut.].
Material type:
BookPublisher: Harlow : Pearson Education, 2021Edition: 18th, global ed.Description: 728 p. : col. ill. ; 27 cm.ISBN: 9781292341132 (pbk).Subject(s): Marketing
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Dhaka University Library General Stacks | Non Fiction | 658.8 KOP (Browse shelf) | 1 | Available | 524614 | |
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Books
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Dhaka University Library General Stacks | Non Fiction | 658.8 KOP (Browse shelf) | 2 | Available | 524615 |
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| 658.8 KOP Principles of marketing : | 658.8 KOP Principles of marketing / | 658.8 KOP Principles of marketing / | 658.8 KOP Principles of marketing / | 658.8 KOP Principles of marketing / | 658.8 KOS Social marketing : | 658.8 KUM Managing Indian brands : |
Glossary: p. 649 - 658.
Includes bibliographical references and index.
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