Strategic marketing problems : cases and comments/
by Kerin, Roger A; Peterson, Robert A [au. ].
Material type:
BookPublisher: Boston : Pearson, 2013Edition: 13.Description: xi, 729 p. : ill. (some col.) ; 28 cm.ISBN: 9780132747257(hbk).Subject(s): Marketing -- Case studies
| Item type | Current location | Collection | Call number | Copy number | Status | Notes | Date due | Barcode |
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Dhaka University Library General Stacks | Non Fiction | 658.8 KES (Browse shelf) | 1 | Available | Marketing | 527761 | |
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Books
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Dhaka University Library General Stacks | Non Fiction | 658.8 KES (Browse shelf) | 2 | Available | Tr. to Marketing Dept. Sem. Marketing | 527762 |
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| 658.8 KES Strategic marketing problems : | 658.8 KES Strategic marketing problems : | 658.8 KES Strategic marketing problems : | 658.8 KES Strategic marketing problems : | 658.8 KIC Cases and readings in marketing | 658.8 KIC Cases and readings in marketing | 658.8 KIC Cases and readings in marketing |
Includes bibliographical references and index
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