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9621. Developing effective communications strategy : a benefit segmentation approach

by Haley, Russell I.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : Wiley, 1985Availability: Items available for loan: Dhaka University Library [658.802 HAD] (6).

9622. Strategic marketing cases and applications

by Cravens, David W; Lamb, Charles W.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Homewood, Ill. : R.D. Irwin, 1983Availability: Items available for loan: Dhaka University Library [658.802 CRS] (3).

9623. Measuring advertising effectiveness

by Lucas, Darrell Blaine; Britt, Steuart Henderson.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : McGraw-Hill, 1963Availability: Items available for loan: Dhaka University Library [658.8 LUM] (5).

9624. Strategic marketing

by Cravens, David W.

Edition: 6th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Boston : Irwin/McGraw-Hill, c2000Availability: Items available for loan: Dhaka University Library [658.802 CRS] (1).

9625. Strategic marketing management cases

by Cravens, David W; Lamb, Charles W; Crittenden, Victoria Lynn.

Edition: 6th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Boston : Irwin/McGraw-Hill, 1999Availability: Items available for loan: Dhaka University Library [658.802 CRS] (1).

9626. Textbook of salesmanship

by Russell, Frederic Arthur; Beach, Frank Herman; Buskirk, Richard Hobart.

Edition: 10th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : McGraw-Hill, c1978Availability: Items available for loan: Dhaka University Library [658.85 RUT] (5).

9627. Strategic marketing management : planning, implementation, and control

by Wilson, R. M. S. (Richard Malcolm Sano); Gilligan, Colin.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Oxford, England : Butterworth-Heinemann, 1997Availability: Items available for loan: Dhaka University Library [658.802 WIS] (3).

9628. Harvard business essentials : marketer's toolkit : the 10 strategies you need to succeed

by -- Harvard Business School

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Boston, Mass. : Harvard Business School Press, c2006Other title: Marketer's toolkit.Online Access: Table of contents Availability: Items available for loan: Dhaka University Library [658.802 MAR] (3).

9629. Textbook of salesmanship

by Russell, Frederic Arthur; Beach, Frank Herman; Buskirk, Richard Hobart.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : McGraw-Hill, c1949Availability: Items available for loan: Dhaka University Library [658.85 RUT] (1).

9630. Essentials of marketing

by McCarthy, E. Jerome (Edmund Jerome); Perreault, William D.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Homewood, Ill. : Irwin, 1988Availability: Items available for loan: Dhaka University Library [658.8 MCE] (5).

9631. Marketing overseas

by West, Alan.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: London : Pitman Pub., 1987Availability: Items available for loan: Dhaka University Library [658.8 DEM] (2).

9632. Design and marketing of new products

by Urban, Glen L; Hauser, John R.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Englewood Cliffs, N.J. : Prentice-Hall, c1980Availability: Items available for loan: Dhaka University Library [658.8 URD] (1).

9633. Essentials of marketing

by McCarthy, E. Jerome (Edmund Jerome); Brogowicz, Andrew A.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Homewood, Ill. : R. D. Irwin, c1979Availability: Items available for loan: Dhaka University Library [658.8 MCE] (1).

9634. The Great writings in marketing : selected readings together with the authors' own retrospective commentaries

by Thompson, Howard Arthur.

Edition: 2d ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Tulsa, Okla. : PennWell Pub. Co., c1981Availability: Items available for loan: Dhaka University Library [658.8 THG] (1).

9635. The marketing of professional services

by Wilson, Aubrey.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: London, New York, McGraw-Hill [1972]Availability: Items available for loan: Dhaka University Library [658.8 WIM] (3).

9636. Marketing theory : the philosophy of marketing science

by Hunt, Shelby D.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Homewood, Ill. : R.D. Irwin, 1983Availability: Items available for loan: Dhaka University Library [658.8 HUM] (2).

9637. Problems in marketing

by Star, Steven H; McNair, Malcolm P. (Malcolm Perrine).

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : McGraw-Hill, c1977Availability: Items available for loan: Dhaka University Library [658.8 STP] (1).

9638. Market structure and industrial performance; a review of statistical findings

by Vernon, John M. (John Mitcham).

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Boston, Allyn and Bacon [1972]Availability: Items available for loan: Dhaka University Library [658.8 VEM] (2).

9639. Essentials of marketing

by McCarthy, E. Jerome (Edmund Jerome); Perreault, William D.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Homewood, Ill. : Irwin, c1991Availability: Items available for loan: Dhaka University Library [658.8 MCE] (1).

9640. Strategic marketing : planning, implementation, and control

by Weitz, Barton A; Weitz, Barton A; Wensley, Robin.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Boston, Mass. : Kent, c1984Availability: Items available for loan: Dhaka University Library [658.802 WES] (1).

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