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	1.		Communications in marketing by Rowe, Kenneth L. Edition: 2d ed.Material type: Book; Format: print ; Literary form: not fiction Publisher: New York : Gregg Division, McGraw-Hill, c1978Availability: Items available for loan: Dhaka University Library [658.8 ROC] (1). Add to cart (remove)
	2.		Marketing communications by Coulson-Thomas, Colin. -- Institute of Marketing Material type: Book; Format: print ; Literary form: not fiction Publisher: London : Heinemann, 1983Availability: Items available for loan: Dhaka University Library [658.8 COM] (7). Add to cart (remove)
	3.		Integrated advertising, promotion & marketing communications by Clow, Kenneth E; Baack, Donald. Edition: 3rd ed.Material type: Book; Format: print ; Literary form: not fiction Publisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2009Other title: Integrated advertising, promotion, and marketing communications.Availability: Items available for loan: Dhaka University Library [658.8 CLI] (2). Add to cart (remove)
	4.		Developing effective communications strategy : a benefit segmentation approach by Haley, Russell I. Material type: Book; Format: print ; Literary form: not fiction Publisher: New York : Wiley, 1985Availability: Items available for loan: Dhaka University Library [658.802 HAD] (6). Add to cart (remove)
	5.		Marketing communication : new approaches, technologies, and styles by Dahlen, Micael; Lange, Fredrik; . Material type: Book; Format: print ; Literary form: not fiction Publisher: West Sussex : Willy, 2010Availability: Items available for loan: Dhaka University Library [658.802 DAM] (1). Add to cart (remove)
	6.		Advertising, promotion & supplemental aspects of integrated marketing communications by Shimp, Terence A. Edition: 5th ed.Material type: Book; Format: print ; Literary form: not fiction Publisher: Fort Worth : Dryden Press, c2000Other title: Advertising, promotion, and supplemental aspects of integrated marketing communications; Advertising promotion.Online Access: Contributor biographical information \| Publisher description \| Table of contents only Availability: Items available for loan: Dhaka University Library [658.82 X2446] (1). Add to cart (remove)
	7.		Managing sales leads : how to turn every prospect into a customer by Donath, Bob. -- American Marketing Association Material type: Book; Format: print ; Literary form: not fiction Publisher: Lincolnwood, Ill. : NTC Business Books, c1995Availability: Items available for loan: Dhaka University Library [658.81 MAN] (1). Add to cart (remove)
	8.		Branding demystified : plans to payoffs by Verma, Harsh. Material type: Book; Format: print ; Literary form: not fiction Publisher: New Delhi : Thousand Oaks, Calif. ; Response Books, 2010Availability: Items available for loan: Dhaka University Library [658.827 VEB] (1). Add to cart (remove)
	9.		Advertising and promotion : an integrated marketing communications perspective by Belch, George E. (George Edward); Belch, Michael A. Edition: 7th ed.Material type: Book; Format: print ; Literary form: not fiction Publisher: Boston : McGraw-Hill Irwin, c2007Availability: Items available for loan: Dhaka University Library [659.1 BEA] (3). Add to cart (remove)
	10.		Advertising and promotion : an integrated marketing communications perspective by Belch, George E. (George Edward); Belch, Michael A. Edition: 9th ed.Material type: Book; Format: print ; Literary form: not fiction Publisher: New York : McGraw-Hill/Irwin, c2012Availability: Items available for loan: Dhaka University Library [659.1 BEA] (7). Add to cart (remove)
	11.		Marketing communications : a brand narrative approach by Dahlen, Micael. Material type: Book; Format: print ; Literary form: not fiction Publisher: West Sussex : Wiley, 2010Availability: Items available for loan: Dhaka University Library [658.802 DAM] (3). Add to cart (remove)

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