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21. Marketing theory : the philosophy of marketing science

by Hunt, Shelby D.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Homewood, Ill. : R.D. Irwin, 1983Availability: Items available for loan: Dhaka University Library [658.8 HUM] (2).

22. Essentials of marketing

by McCarthy, E. Jerome (Edmund Jerome); Perreault, William D.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Homewood, Ill. : Irwin, c1991Availability: Items available for loan: Dhaka University Library [658.8 MCE] (1).

23. Promotional strategy : managing the marketing communications process

by Engel, James F; Warshaw, Martin R; Kinnear, Thomas C.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Homewood, Ill. : R.D. Irwin, 1983Availability: Items available for loan: Dhaka University Library [658.8 ENP] (2).

24. Essentials of marketing

by McCarthy, E. Jerome (Edmund Jerome); Brogowicz, Andrew A.

Edition: Rev. ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Homewood, Ill. : R.D. Irwin, 1982Availability: Items available for loan: Dhaka University Library [658.8 MCE] (5).

25. Selling, principles and methods

by Pederson, Carlton A; Wright, Milburn D; Weitz, Barton A.

Edition: 8th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Homewood, Ill. : Irwin, 1984Availability: Items available for loan: Dhaka University Library [658.8 PES] (1).

26. Marketing theory : the philosophy of marketing science

by Hunt, Shelby D.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Homewood, Ill. : R.D. Irwin, 1983Availability: Items available for loan: Dhaka University Library [658.8 HUM] (3).

27. Essentials of marketing

by McCarthy, E. Jerome (Edmund Jerome); Perreault, William D.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Homewood, Ill. : R.D. Irwin, 1985Availability: Items available for loan: Dhaka University Library [658.8 MCE] (1).

28. Marketing theory : the philosophy of marketing science

by Hunt, Shelby D.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Homewood, Ill. : R.D. Irwin, 1983Availability: Items available for loan: Dhaka University Library [658.8 HUM] (2).

29. Readings and cases in basic marketing

by McCarthy, E. Jerome (Edmund Jerome); Grashof, John F; Brogowicz, Andrew A; McCarthy, E. Jerome (Edmund Jerome).

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Homewood, Ill. : R.D. Irwin, 1984Availability: Items available for loan: Dhaka University Library [658.8 MCR] (1).

30. Promotional strategy : managing the marketing communications process

by Engel, James F; Warshaw, Martin R; Kinnear, Thomas C.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Homewood, Ill. : R.D. Irwin, 1983Availability: Items available for loan: Dhaka University Library [658.8 ENP] (3).

31. Sales force management

by Churchill, Gilbert A; Ford, Neil M; Walker, Orville C.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Chicago : Irwin, c1997Availability: Items available for loan: Dhaka University Library [658.8101 CHS] (5).

32. Churchill/Ford/Walker's sales force management

by Johnston, Mark W; Churchill, Gilbert A; Ford, Neil M; Walker, Orville C; Marshall, Greg W.

Edition: 9th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Boston : McGraw-Hill Irwin, c2009Online Access: Table of contents only | Publisher description Availability: Items available for loan: Dhaka University Library [658.8101 CHS] (1).

33. Marketing management : principles, analysis, and applications, vol 1

by Shapiro, Benson P; Dolan, Robert J; Quelch, John A.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Homewood, Ill. : R.D. Irwin, 1985Availability: Items available for loan: Dhaka University Library [658.802 SHM] (1).

34. Marketing theory : the philosophy of marketing science

by Hunt, Shelby D.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Homewood, Ill. : R.D. Irwin, 1983Availability: Items available for loan: Dhaka University Library [658.801 HUM] (1).

35. Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson

by Peter, J. Paul; Olson, Jerry C. (Jerry Corrie).

Edition: 7th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : McGraw-Hill, c2005Online Access: Publisher description | Table of contents | Contributor biographical information Availability: Items available for loan: Dhaka University Library [658.8342 PEC] (1).

36. Fundamentals of selling

by Futrell, Charles.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Homewood, IL : Irwin, c1990Availability: Items available for loan: Dhaka University Library [658.85 FUF] (1).

37. ABC's of selling

by Futrell, Charles.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Homewood, Ill. : R.D. Irwin, 1985Availability: Items available for loan: Dhaka University Library [658.85 FUA] (1).

38. Global marketing : foreign entry, local marketing & global management

by Johansson, Johny K.

Edition: 3rd ed. (Int'l ed)Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : McGraw-Hill/Irwin, c2003Online Access: Publisher description | Table of contents Availability: Items available for loan: Dhaka University Library [658.848 JOG] (5).

39. Basic retailing

by Burstiner, Irving.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Homewood, Ill. : Irwin, 1986Availability: Items available for loan: Dhaka University Library [659.1314 BUB] (1).

40. New products management

by Crawford, C. Merle (Charles Merle).

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Homewood, Ill. : Irwin, 1987Availability: Items available for reference: Dhaka University Library [658.5 CRA] (1 ).

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