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261. Marketing management perspectives and applications

by Woodruff, Robert B; Hills, Gerald E; Cravens, David W.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Homewood, Ill. : R. D. Irwin, 1976Availability: Items available for loan: Dhaka University Library [658.835 WOM] (4).

262. Product-line strategies

by Bailey, Earl L. -- Conference Board

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York, N.Y. : Conference Board, c1982Availability: Items available for loan: Dhaka University Library [658.802 BAP] (5).

263. Strategic marketing

by Cravens, David W.

Edition: 6th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Boston : Irwin/McGraw-Hill, c2000Availability: Items available for loan: Dhaka University Library [658.802 CRS] (1).

264. Strategic marketing

by Cravens, David W; Piercy, Nigel.

Edition: 10th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : McGraw-Hill, c2013Online Access: Publisher description | Table of contents only Availability: Items available for loan: Dhaka University Library [658.802 CRS] (1).

265. Quantitative analysis for marketing management

by King, William Richard.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : McGraw-Hill, 1967Availability: Items available for loan: Dhaka University Library [658.800182 KIQ] (2).

266. Strategic marketing : creating competitive advantage

by West, Douglas C; Ford, John B. (John Battice); Ibrahim, Essam.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Oxford : New York ; Oxford University Press, 2010Online Access: Inhaltsverzeichnis Availability: Items available for loan: Dhaka University Library [658.802 WES] (2).

267. Marketing decision making : analytic framework and cases

by O'Dell, William F. (William Francis).

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Cincinnati : South-Western Pub. Co., c1984Availability: Items available for loan: Dhaka University Library [658.8 MAR] (1).

268. Quantitative analysis for marketing management

by King, William Richard.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : McGraw-Hill, 1967Availability: Items available for loan: Dhaka University Library [658.800182 KIQ] (3).

269. Strategic marketing problems : cases and comments

by Ruth A. Schmidt; Peterson, Robert A. (Robert Allen).

Material type: book Book; Format: microfiche festschrift Publisher: Houndmills : London. : Macmillan, 1996Availability: Items available for loan: Dhaka University Library [658.8 SCF] (1).

270. Consumer behavior and managerial decision making

by Kardes, Frank R.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Upper Saddle River, N.J. : Prentice Hall, c2002Availability: Items available for loan: Dhaka University Library [658.8342 KAC] (9).

271. Strategic marketing problems : cases and comments

by Kerin, Roger A; Peterson, Robert A. (Robert Allen).

Edition: 10th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, c2004Availability: Items available for loan: Dhaka University Library [658.8 KES] (5).

272. Quantitative techniques for marketing decisions

by Jolson, Marvin A; Hise, Richard T.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : Macmillan, 1973Availability: Items available for loan: Dhaka University Library [658.8 JOQ] (1).

273. Strategic marketing problems : cases and comments

by Kerin, Roger A; Peterson, Robert A. (Robert Allen).

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Boston, Mass. : Allyn and Bacon, 1981Availability: Items available for loan: Dhaka University Library [658.8 KES] (1).

274. Marketing interaction : a decision game

by Keiser, Stephen K; Lupul, Max.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Tulsa, Okla : PPC Books, 1977Availability: Items available for loan: Dhaka University Library [658.8 KEM] (1).

275. Demand analysis for marketing decisions

by Hughes, G. David (George David).

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Homewood, Ill., R. D. Irwin, 1973Availability: Items available for loan: Dhaka University Library [658.8 HUD] (1).

276. An introduction to accounting for decision making and control

by Summers, Edward L.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Homewood, Ill., R. D. Irwin, 1974Availability: Items available for loan: Dhaka University Library [657 SUI] (2).

277. Hearing the voice of the market : competitive advantage through creative use of market information

by Barabba, Vincent P; Zaltman, Gerald.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Boston, Mass. : Harvard Business School, c1991Availability: Items available for loan: Dhaka University Library [658.802 BAH] (1).

278. The strategy and tactics of pricing : a guide to profitable decision making

by Nagle, Thomas T; Holden, Reed K.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Englewood Cliffs, N.J. : Prentice Hall, c1995Availability: Items available for loan: Dhaka University Library [658.816 NAS] (1).

279. Cities and regions as nonlinear decision systems

by Crosby, Robert W. -- Institute of Electrical and Electronics Engineers; American Association for the Advancement of Science

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Boulder, Colo. : Published by Westview Press for the American Association for the Advancement of Science, 1983Availability: Items available for loan: Dhaka University Library [711.4 CRC] (3).

280. Modeling bounded rationality

by Rubinstein, Ariel.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Cambridge, Mass. : MIT Press, c1998Availability: Items available for loan: Dhaka University Library [153.83 RUM] (1).

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