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641. Distribution and consumption of colth in poona

by Sulabha Brahme.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Poona : Asia Publishing House, 1962Availability: Items available for loan: Dhaka University Library [658.8 BRD] (1).

642. Marketing Communications Industry : entrepreneurial case studies

by Jain, Gautam Raj; Ahluwalia, Raunica.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi : Response, 2008Availability: Items available for loan: Dhaka University Library [658.800954 JAM] (1).

643. Fundamentals of managerial marketing : a first course

by Gentry, Dwight L; Shawver, Donald L. -- United States

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : Simmons-Boardman Pub. Corp. 1964Availability: Items available for loan: Dhaka University Library [658.8 GEF] (2).

644. Cases in marketing and marketing research

by Coram, Terry.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: London : Lockwood, 1969Availability: Items available for loan: Dhaka University Library [658.83 COC] (1).

645. Marketing today : a basic approach

by Schwartz, David Joseph.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : Harcourt Brace Jovanovich, c1977Availability: Items available for loan: Dhaka University Library [658.8 SCM] (1).

646. Marketing and society : text and cases

by Gist, Ronald R.

Edition: 2d ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Hinsdale, Ill. : Dryden Press, c1974Availability: Items available for loan: Dhaka University Library [658.8 GIM] (1).

647. Marketing and society : a conceptual introduction

by Gist, Ronald R.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : Holt, Rinehart and Winston, 1971Availability: Items available for loan: Dhaka University Library [658.8 GIM] (1).

648. Marketing in a competitive economy

by Rodger, Leslie W.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: London : Hutchinson, 1968Availability: Items available for loan: Dhaka University Library [658.8 ROM] (1).

649. Marketing research : a structure for decision making

by Brown, F. E. (Francis Earl).

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Reading, Mass. : Addison-Wesley Pub. Co., c1980Availability: Items available for loan: Dhaka University Library [658.83 BRM] (4).

650. Behavioral science foundations of consumer behavior

by Cohen, Joel B.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : Free, 1972Availability: Items available for loan: Dhaka University Library [658.83 COB] (1).

651. Consumer behaviour

by Chisnall, Peter M; Chisnall, Peter M.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: London : New York ; McGraw-Hill, c1995Availability: Items available for loan: Dhaka University Library [658.83 CHC] (2).

652. Marketing research management

by Blankenship, Albert Breneman; Doyle, J. B. (Joseph B.).

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : American Management Association, 1965Availability: Items available for loan: Dhaka University Library [658.83 BLM] (3).

653. Marketing theory : the philosophy of marketing science

by Hunt, Shelby D.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Homewood, Ill. : R.D. Irwin, 1983Availability: Items available for loan: Dhaka University Library [658.801 HUM] (1).

654. The PIMS principles : linking strategy to performance

by Buzzell, Robert D. (Robert Dow); Gale, Bradley T.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : London ; Free, Collier Macmillan, c1987Online Access: Contributor biographical information | Publisher description | Sample text | Table of contents only Availability: Items available for loan: Dhaka University Library [658.802 BUP] (1).

655. Marketing

by Phillips, Charles F; Furniss, Edgar S.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Boston : Houghton Mifflin, c1938Availability: Items available for loan: Dhaka University Library [658.8 PHM] (1).

656. Marketing research

by Crisp, Richard D.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : McGraw-Hill, 1957Availability: Items available for loan: Dhaka University Library [658.83 CRM] (3).

657. Handbook of marketing scales : multi-item measures for marketing and consumer behavior research

by Bearden, William O; Netemeyer, Richard G.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Thousand Oaks, Calif. : Sage, c1999Online Access: Table of contents only | Publisher description Availability: Items available for loan: Dhaka University Library [658.83 BEH] (1).

658. Hearing the voice of the market : competitive advantage through creative use of market information

by Barabba, Vincent P; Zaltman, Gerald.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Boston, Mass. : Harvard Business School, c1991Availability: Items available for loan: Dhaka University Library [658.802 BAH] (1).

659. Modern market research : a guide for business executives

by Adler, Max Kurt.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: London : C. Lockwood, 1956Availability: Items available for loan: Dhaka University Library [658.83 ADM] (1).

660. The strategy and tactics of pricing : a guide to profitable decision making

by Nagle, Thomas T; Holden, Reed K.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Englewood Cliffs, N.J. : Prentice Hall, c1995Availability: Items available for loan: Dhaka University Library [658.816 NAS] (1).

Last Updated on September 15, 2019
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