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681. Brand marketing : building winning brand strategies that deliver value and customer satisfaction

by Weilbacher, william M.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Lincolnwood, Ill. : NTC Business Books, c1993Availability: Items available for loan: Dhaka University Library [658.827 WEB] (1).

682. Marketing research : an applied approach

by Kinnear, Thomas C; Taylor, James R. (James Ronald).

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : McGraw-Hill, c1979Availability: Items available for loan: Dhaka University Library [658.83 KIM] (1).

683. Marketing: change and exchange : readings from Fortune

by Barksdale, Hiram C.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : Holt, Rinehart and Winston, 1964Availability: Items available for loan: Dhaka University Library [658.83 BAM] (1).

684. Brand valued : how socially valued brands hold the key to a sustainable future and business success

by Champniss, Guy; Rodes Vila, Fernando.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Hoboken, NJ : John Wiley & Sons, c2011Availability: Items available for loan: Dhaka University Library [658.827 CHB] (1).

685. Handbook of marketing research

by Ferber, Robert.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : McGraw-Hill, c1974Availability: Items available for loan: Dhaka University Library [658.83 FEH] (3).

686. Marketing research

by Aaker, David A; Kumar, V; Day, George S.

Edition: 7th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : Wiley, c2001Online Access: Publisher description | Table of Contents Availability: Items available for loan: Dhaka University Library [658.83 AAM] (2).

687. Statistical techniques in market research

by Ferber, Robert.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : McGraw-Hill, 1949Availability: Items available for loan: Dhaka University Library [658.83 FEM] (1).

688. Qualitative market research : a comprehensive guide

by Mariampolski, Hy.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Thousand Oaks : Sage, 2001Online Access: Publisher description | Table of contents only | Contributor biographical information Availability: Items available for loan: Dhaka University Library [658.83 MAQ] (2).

689. The complete guide to regional marketing

by McKenna, Shawn.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Homewood, Ill. : Business One Irwin, c1992Availability: Items available for loan: Dhaka University Library [658.83 MCC] (1).

690. Consumer behaviour : insights from Indian market

by Majumdar, Ramanuj.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi : PHI Learning, 2010Availability: Items available for loan: Dhaka University Library [658.8342 MAC] (1).

691. Consumer behavior and culture : consequences for global marketing and advertising

by Mooij, Marieke K. de.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Thousand Oaks, Calif. : Sage Publications, c2004Online Access: Table of contents only | Publisher description | Contributor biographical information Availability: Items available for loan: Dhaka University Library [658.8342 MOC] (1).

692. Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson

by Peter, J. Paul; Olson, Jerry C. (Jerry Corrie).

Edition: 7th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : McGraw-Hill, c2005Online Access: Publisher description | Table of contents | Contributor biographical information Availability: Items available for loan: Dhaka University Library [658.8342 PEC] (1).

693. Case Studies in Marketing Management

by Sharma, S.D.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi : Anmol, c 1999Availability: Items available for loan: Dhaka University Library [658.835 CAS] (1).

694. The Popcorn report

by Popcorn, Faith.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Milsons Point, N.S.W. : Random House Australia, 1992Availability: Items available for loan: Dhaka University Library [658.8342 POP] (1).

695. Consumer behavior

by Engel, James F; Blackwell, Roger D; Kollat, David T.

Edition: 3d ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Hinsdale, Ill. : Dryden, c1978Availability: Items available for loan: Dhaka University Library [658.8342 ENC] (2).

696. marketing : The Sales Manager's Role

by -- Western Australia. Technical Extension Service. Department of Business and Management Studies

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Tack : World Work,, 1968Availability: Items available for loan: Dhaka University Library [658.85 TAM] (1).

697. What's in it for me? : a marketer's guide to establishing an equal partnership with customers

by Woods, Robin.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : AMACOM, c1993Availability: Items available for loan: Dhaka University Library [658.8343 WOW] (1).

698. Consumer behavior

by Schiffman, Leon G; Kanuk, Leslie Lazar.

Edition: 8th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Upper Saddle River, NJ : Pearson Prentice Hall, c2004Availability: Items available for loan: Dhaka University Library [658.8342 SCC] (4).

699. Consumer behavior

by Schiffman, Leon G; Kanuk, Leslie Lazar.

Edition: 9th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Upper Saddle River, NJ : Pearson Prentice Hall, c2007Availability: Items available for loan: Dhaka University Library [658.8342 SCC] (1).

700. Global marketing

by Carter, S. Lamont, Douglas. -- Food and Agriculture Organization of the United Nations; Network and Centre for Agricultural Marketing Training in Eastern and Southern Africa

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Rome : Food and Agriculture Organization of the United Nations, c1996Online Access: Table of contents Availability: Items available for loan: Dhaka University Library [658.848 LAG] (6).

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