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741. Advertising and promotion : an integrated marketing communications perspective

by Belch, George E. (George Edward); Belch, Michael A.

Edition: 7th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Boston : McGraw-Hill Irwin, c2007Availability: Items available for loan: Dhaka University Library [659.1 BEA] (3).

742. Rural marketing : targeting the non-urban consumer

by Velayudhan, Sanal Kumar.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi ; Response Books, 2002Availability: Items available for loan: Dhaka University Library [658.87 VER] (3).

743. Advertising and promotion : an integrated marketing communications perspective

by Belch, George E. (George Edward); Belch, Michael A.

Edition: 9th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : McGraw-Hill/Irwin, c2012Availability: Items available for loan: Dhaka University Library [659.1 BEA] (7).

744. Rural marketing : targeting the non-urban consumer

by Velayudhan, Sanal Kumar.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi ; Response Books, 2007Availability: Items available for loan: Dhaka University Library [658.87 VER] (2).

745. Global marketing : foreign entry, local marketing & global management

by Johansson, Johny K.

Edition: 3rd ed. (Int'l ed)Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : McGraw-Hill/Irwin, c2003Online Access: Publisher description | Table of contents Availability: Items available for loan: Dhaka University Library [658.848 JOG] (5).

746. International marketing management

by Jain, Subhash C.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Boston, Mass. : Kent Pub. Co., c1984Availability: Items available for loan: Dhaka University Library [658.848 JAI] (1).

747. Marketing research : an applied orientation

by Malhotra, Naresh K.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: India : Pearson, 2004Availability: Items available for loan: Dhaka University Library [658.83 MAM] (1).

748. The Great writings in marketing : selected readings together with the authors' own retrospective commentaries

by Thompson, Howard Arthur.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Plymouth, Mich. : Commerce Press, c1976Availability: Items available for loan: Dhaka University Library [658.8 THG] (1).

749. Exploring marketing research

by Zikmund, William G.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Chicago : Dryden Press, c1982Availability: Items available for loan: Dhaka University Library [658.839 ZIE] (1).

750. Qualitative methods for marketplace research

by Sayre, Shay.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Thousand Oaks, Calif. : Sage, c2001Online Access: Publisher description | Table of contents only Availability: Items available for loan: Dhaka University Library [658.83 SAQ] (1).

751. International marketing reader

by Paliwoda, Stanley J; Ryans, John K.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: London : New York ; Routledge, 1995Availability: Items available for loan: Dhaka University Library [658.848 INT] (1).

752. Fundamentals of marketing

by Stanton, William J.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : McGraw-Hill, 1964Availability: Items available for loan: Dhaka University Library [658.84 STF] (1).

753. Industrial marketing research : management and technique

by Stacey, Nicholas Anthony Howard; Wilson, Aubrey.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Lond. : Hutchinson, 1963Availability: Items available for loan: Dhaka University Library [658.83 STI] (1).

754. Motivation research and marketing management

by Newman, Joseph W.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Boston, Harvard University, Graduate School of Business Administration, Division of Research, 1957Availability: Items available for loan: Dhaka University Library [659.10115 SMM] (1).

755. Marketing financial services

by Farquhar, Jillian; Meidan, Arthur.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 1996Availability: Items available for loan: Dhaka University Library [BD-DhUL] (1).

756. Global marketing management : cases and readings

by Buzzell, Robert D; Quelch, John A; Bartlett, Christopher A.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Reading, Mass. : Addison-Wesley, c1995Availability: Items available for loan: Dhaka University Library [658.848 BUG] (3).

757. International marketing and export management

by Albaum, Gerald; Albaum, Gerald.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Wokingham, England : Reading, Mass. ; Addison-Wesley, c1989Availability: Items available for loan: Dhaka University Library [658.848 ALI] (2).

758. Going global : overseas and undersold : Australian business successes in the international marketplace

by White, David. -- Australian Trade Commission; Commonwealth Banking Corporation (Australia)

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Crows Nest, N.S.W. : ABC Enterprises, 1990Availability: Items available for loan: Dhaka University Library [658.84 WHG] (1).

759. Global marketing management

by Keegan, Warren J; Green, Mark C.

Edition: 7th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Upper Saddle River, N.J. : Prentice Hall, c2002Availability: Items available for loan: Dhaka University Library [658.848 KEG] (2).

760. Global marketing

by Keegan, Warren J; Green, Mark C.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Upper Saddle River, N.J. : Prentice Hall, c2003Availability: Items available for loan: Dhaka University Library [658.848 KEG] (3).

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