Library Logo

Your search returned 186 results. Subscribe to this search

|
81. Promotional strategy : managing the marketing communications process

by Engel, James F; Warshaw, Martin R; Kinnear, Thomas C.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Homewood, Ill. : R.D. Irwin, 1983Availability: Items available for loan: Dhaka University Library [658.8 ENP] (2).

82. International marketing administration

by Mazze, Edward M.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: San Francisco, Chicago Chandler Pub. Co.; distributors: Science Research Associates, [1967]Availability: Items available for loan: Dhaka University Library [658.8 MAI] (2).

83. Marketing and entrepreneurship in SMEs : an innovative approach

by Carson, David.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: London ; New York : Prentice Hall, c1995Availability: Items available for loan: Dhaka University Library [658.8 MAR] (1).

84. Marketing channel management : a customer-centric approach

by Venugopal, Pingali.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi : Thousand Oaks, 2001Online Access: Table of contents only | Publisher description Availability: Items available for loan: Dhaka University Library [658.84 VEM] (4).

85. Marketing strategy and competitive positioning

by Hooley, Graham J; Piercy, Nigel; Nicoulaud, Brigitte.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : FT Prentice Hall, 2012Availability: Items available for loan: Dhaka University Library [658.802 HOM] (1).

86. Quantitative analysis for marketing management

by King, William Richard.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : McGraw-Hill, 1967Availability: Items available for loan: Dhaka University Library [658.800182 KIQ] (3).

87. A preface to marketing management

by Tarpey, Lawrence X; Donnelly, James H; Peter, J. Paul.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Dallas : Business Publications, 1979Availability: Items available for loan: Dhaka University Library [658.8 TAP] (2).

88. Multinational marketing management

by Keegan, Warren J.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Englewood Cliffs, N.J., Prentice-Hall [1974]Availability: Items available for loan: Dhaka University Library [658.8 KEM] (2).

89. The management of marketing

by Wilson, M. T. (Mike T).

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : Wiley, c1980Availability: Items available for loan: Dhaka University Library [658.8 WIM] (4).

90. Strategic marketing problems : cases and comments

by Ruth A. Schmidt; Peterson, Robert A. (Robert Allen).

Material type: book Book; Format: microfiche festschrift Publisher: Houndmills : London. : Macmillan, 1996Availability: Items available for loan: Dhaka University Library [658.8 SCF] (1).

91. A preface to marketing management

by Tarpey, Lawrence X; Peter, J. Paul; Donnelly, James H.

Edition: Rev. ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Plano, Tex. : Business Publications, 1982Availability: Items available for loan: Dhaka University Library [658.8 PEP] (16).

92. 500強国际市场调查 / 500 qiang guo ji shi chang diao cha

万力. by Wan, Li.

Edition: Di 1 ban.Material type: book Book; Format: print ; Literary form: not fiction Publisher: 北京 : 民主与建设出版社, 2002. Publisher: Beijing : Min zhu yu jian she chu ban she, 2002Other title: 国际市场调查 Other title: International marketing research; Wu bai qiang guo ji shi chang diao cha; Guo ji shi chang diao cha.Availability: Items available for loan: Dhaka University Library [658.8 RAI] (2).

93. Marketing channel management : a customer-centric approach

by Venugopal, Pingali.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi ; Thousand Oaks : Response Books, 2001Online Access: Table of contents only | Publisher description Availability: Items available for loan: Dhaka University Library [658.84 VEM] (2).

94. Strategic marketing problems : cases and comments

by Kerin, Roger A; Peterson, Robert A. (Robert Allen).

Edition: 10th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, c2004Availability: Items available for loan: Dhaka University Library [658.8 KES] (5).

95. Marketing management and strategy : a reader

by Kotler, Philip; Cox, Keith Kohn.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Englewood Cliffs, NJ : Prentice-Hall, c1988Availability: Items available for loan: Dhaka University Library [658.802 MAR] (1).

96. Global marketing management : cases and readings

by Buzzell, Robert D. (Robert Dow); Quelch, John A; Bartlett, Christopher A.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Reading, Mass. : Addison-Wesley Pub. Co., c1995Availability: Items available for loan: Dhaka University Library [658.848 BUG] (2).

97. Insights for marketing management

by Gelb, Gabriel M; Gelb, Betsy D.

Edition: 2d ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Santa Monica, Calif. : Goodyear Pub. Co., c1977Availability: Items available for loan: Dhaka University Library [658.8 GEI] (5).

98. Global marketing management : a strategic perspective

by Toyne, Brian; Walters, Peter George Pakenham.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Boston : Allyn and Bacon, c1989Availability: Items available for loan: Dhaka University Library [658.84 TOG] (3).

99. Indian consumers : studies and cases for marketing decisions

by Mehta, Subhash C.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi, Tata McGraw-Hill Pub. Co. 1973Availability: Items available for loan: Dhaka University Library [658.83 MEI] (14).

100. Concepts of marketing management

by Seibert, Joseph C.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York, Harper & Row [1972, c1973]Availability: Items available for loan: Dhaka University Library [658.8 SEC] (1).

Last Updated on September 15, 2019
© Dhaka University Library. All Rights Reserved|Staff Login