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861. Marketing management : knowledge and skills

by Peter, J. Paul; Donnelly, James H.

Edition: 10th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : McGraw-Hill Irwin, c2011Availability: Items available for loan: Dhaka University Library [658.8 PEM] (1).

862. Marketing management : knowledge and skills

by Peter, J. Paul; Donnelly, James H.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : McGraw-Hill Irwin, c1986Availability: Items available for loan: Dhaka University Library [658.8 PEM] (1).

863. Internet marketing : integrating online and offline strategies

by Roberts, Mary Lou.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2003Online Access: Table of contents | Publisher description Availability: Items available for loan: Dhaka University Library [658.84 ROI] (5).

864. Basic marketing : a managerial approach

by McCarthy, E. Jerome (Edmund Jerome); Perreault, William D.

Edition: 8th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Homewood, Ill. : R.D. Irwin, 1984Availability: Items available for loan: Dhaka University Library [658.8 MCB] (4).

865. Basic marketing : a managerial approach

by McCarthy, E. Jerome (Edmund Jerome); Brogowicz, Andrew A.

Edition: 7th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Homewood, Ill. : R.D. Irwin, 1981Availability: Items available for loan: Dhaka University Library [658.8 MCB] (6).

866. Basic marketing : a managerial approach

by McCarthy, E. Jerome. (Edmund Jerome).

Edition: 6th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Homewood, Ill. : R. D. Irwin, 1978Availability: Items available for loan: Dhaka University Library [658.8 MCB] (5).

867. Strategic marketing cases and applications

by Cravens, David W; Lamb, Charles W.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Homewood, Ill. : R.D. Irwin, 1983Availability: Items available for loan: Dhaka University Library [658.802 CRS] (3).

868. Marketing management perspectives and applications

by Woodruff, Robert B; Hills, Gerald E; Cravens, David W.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Homewood, Ill. : R. D. Irwin, 1976Availability: Items available for loan: Dhaka University Library [658.835 WOM] (4).

869. Strategic marketing

by Cravens, David W.

Edition: 6th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Boston : Irwin/McGraw-Hill, c2000Availability: Items available for loan: Dhaka University Library [658.802 CRS] (1).

870. Strategic marketing management cases

by Cravens, David W; Lamb, Charles W; Crittenden, Victoria Lynn.

Edition: 6th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Boston : Irwin/McGraw-Hill, 1999Availability: Items available for loan: Dhaka University Library [658.802 CRS] (1).

871. Essentials of marketing

by McCarthy, E. Jerome (Edmund Jerome); Perreault, William D.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Homewood, Ill. : Irwin, 1988Availability: Items available for loan: Dhaka University Library [658.8 MCE] (5).

872. The marketing strategy game : player's manual

by Thompson, Arthur A; Stappenbeck, Gregory J.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Homewood, IL : Irwin, c1991Availability: Items available for loan: Dhaka University Library [658.8 THM] (1).

873. Basic marketing : a managerial approach

by McCarthy, E. Jerome. (Edmund Jerome).

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Homewood, Ill. : R. D. Irwin, 1978Availability: Items available for loan: Dhaka University Library [658.8 MCB] (3).

874. Marketing: text, techniques, and cases

by Hansen, Harry L.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Homewood, Ill. : R.D. Irwin, 1967Availability: Items available for loan: Dhaka University Library [658.8 HAM] (3).

875. Basic marketing

by McCarthy, E. Jerome (Edmund Jerome); Shapiro, Stanley J.

Edition: 2nd canadian ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Homewood, Ill. : I.D. Irwin, 1978Availability: Items available for loan: Dhaka University Library [658.8 MCB] (3).

876. Social marketing: perspectives and viewpoints

by Lazer, William; Kelley, Eugene J.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Homewood, Ill., R. D. Irwin, 1973Availability: Items available for loan: Dhaka University Library [658.8 LAS] (4).

877. Essentials of marketing

by McCarthy, E. Jerome (Edmund Jerome); Brogowicz, Andrew A.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Homewood, Ill. : R. D. Irwin, c1979Availability: Items available for loan: Dhaka University Library [658.8 MCE] (1).

878. Marketing theory : the philosophy of marketing science

by Hunt, Shelby D.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Homewood, Ill. : R.D. Irwin, 1983Availability: Items available for loan: Dhaka University Library [658.8 HUM] (2).

879. Essentials of marketing

by McCarthy, E. Jerome (Edmund Jerome); Perreault, William D.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Homewood, Ill. : Irwin, c1991Availability: Items available for loan: Dhaka University Library [658.8 MCE] (1).

880. Business policy : text and cases

by Christensen, C. Roland (Carl Roland); Andrews, Kenneth R. (Kenneth Richmond); Bower, Joseph L; Learned, Edmund P. (Edmund Philip).

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Homewood, Ill. : R. D. Irwin, 1978Availability: Items available for loan: Dhaka University Library [658.401 CHB] (1).

Last Updated on September 15, 2019
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