International marketing /
by Czinkota, Michael R; Ronkainen, Iikka A [jt. aut.]; Cui, Annie Peng [jt. aut.].
Material type: BookPublisher: Boston : Cengage, 2023Edition: 11th ed.Description: xxix, 604 p. : col. ill. , col. maps ; 28 cm.ISBN: 9780357445129 (pbk).Subject(s): Export marketingItem type | Current location | Collection | Call number | Copy number | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|---|---|
Books | Dhaka University Library General Stacks | Non Fiction | 658.84 CZI (Browse shelf) | 1 | Available | Marketing | 525505 | |
Books | Dhaka University Library General Stacks | Non Fiction | 658.84 CZI (Browse shelf) | 2 | Available | tr. to Marketing | 525506 |
Glossary: p. 561-569.
Includes bibliographical references and index.
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