Developing effective communications strategy : a benefit segmentation approach /
by Haley, Russell I.
Material type:
BookSeries: Ronald series on marketing management. Publisher: New York : Wiley, 1985Description: xii, 510 p. : ill. ; 23 cm.ISBN: 0471812625 .Subject(s): Communication in marketing | Market segmentation
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Includes bibliographical references and indexes.
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