Advertising : mass communication in marketing
by Littlefield, James E; Kirkpatrick, Charles Atkinson [joint author.].
Material type:
BookPublisher: Boston : Houghton Mifflin, 1970Edition: 3rd ed.Description: x, 544 p. : illus. ; 24 cm.Subject(s): Advertising
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Books
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Dhaka University Library General Stacks | Non Fiction | 659.1 LIA (Browse shelf) | 1 | Available | A89194 | |
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Books
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Dhaka University Library General Stacks | Non Fiction | 659.1 LIA (Browse shelf) | 1 | Available | A226339 |
Previous editions by C. A. Kirkpatrick.
Includes bibliographical references.
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