Using qualitative research in advertising : strategies, techniques, and applications /
by Morrison, Margaret A.
Material type:
BookPublisher: Thousand Oaks, Calif. : Sage, c2002Description: xi, 139 p. : ill. ; 24 cm.ISBN: 0761925996; 0761923837 (p).Subject(s): Advertising -- Research | Market research -- Methodology | Qualitative researchOnline resources: Publisher description | Table of contents only | Contributor biographical information
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Dhaka University Library General Stacks | Non Fiction | 659.10 USI (Browse shelf) | 5 | Available | 420761 |
Includes bibliographies and index.
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