Digital marketing excellence : planning, optimizing and integrating online marketing /
by Chaffey, Dave; Smith, P. R. (Paul Russell) [jt. aut.].
Material type:
BookPublisher: London ; Routledge, Taylor & Francis, 2017.Edition: 5th ed.Description: xxvii, 660 p. : chiefly col. ill. ; 26 cm.ISBN: 9781138191686 (hbk : alk. paper); 9781138191709 (pbk. : alk. paper).Subject(s): Internet marketing. -- Management
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Dhaka University Library General Stacks | Non Fiction | 658.872 CHD (Browse shelf) | 1 | Available | 515387 | |
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Dhaka University Library General Stacks | Non Fiction | 658.872 CHD (Browse shelf) | 2 | Available | 515388 | |
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Dhaka University Library General Stacks | Non Fiction | 658.872 CHD (Browse shelf) | 5 | Available | 517683 |
Glossary: p. 627-648.
Includes bibliographical references and index.
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