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1. Market segmentation : a step by step approach to creating profitable market segments

by Mcdonald, Malcolm; Dunbar, Ian; Marshall, Sir Colin.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Houndmills ; London : Macmillan, 1993Availability: Items available for loan: Dhaka University Library [658.802 MCM] (10).

2. Marketing plans : how to prepare them, how to use them

by McDonald, Malcolm; Wilson, Hugh.

Edition: 7th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Chichester, West Sussex, U.K. : Wiley, 2011Availability: Items available for loan: Dhaka University Library [658.802 MCM] (2).

3. Key marketing concept

by Meldrum, Mike; Mcdonald, Malcolm.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: London : Macmillan, 1995Availability: Items available for loan: Dhaka University Library [658.8 MEK] (6).

4. Marketing plans : how to prepare them, how to use them

by McDonald, Malcolm.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Oxford : Heinemann, 1984Availability: Items available for loan: Dhaka University Library [658.8 MCM] (4).

5. Marketing plans : how to prepare them, how to use them

by McDonald, Malcolm. -- CAM Foundation; Institute of Marketing

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Oxford : Butterworth-Heinemann, 1984Availability: Items available for loan: Dhaka University Library [658.8 MCM] (1).

6. Marketing plans for services : a complete guide / [electronic resource]

by McDonald, Malcolm; Payne, Adrian; Frow, Pennie.

Edition: Third edition.Material type: book Book; Format: available online remote; Literary form: not fiction Publisher: Chichester, West Sussex, UK ; Hoboken, NJ : John Wiley, 2011Online Access: Wiley Online Library Availability: No items available

7. Key Account Management : the Definitive Guide / [electronic resource]

by Woodburn, Diana; McDonald, Malcolm.

Edition: 3rd ed.Material type: book Book; Format: available online remote; Literary form: not fiction Publisher: Chichester : Wiley, 2012Online Access: Wiley Online Library Availability: No items available

Last Updated on September 15, 2019
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