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1. Marketing strategy and competitive positioning

by Hooley, Graham J; Piercy, Nigel; Nicoulaud, Brigitte.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : FT Prentice Hall, 2012Availability: Items available for loan: Dhaka University Library [658.802 HOM] (1).

2. Marketing mantra : the real story of direct marketing in India

by Das Gupta, Vaswar.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi : Prentice-Hall of India, c1998Availability: Items available for loan: Dhaka University Library [658.8 GUM] (2).

3. Marketing strategy and competitive positioning

by Hooley, Graham; Nicoulaud, Brigitte; Rudd, John M; Lee, Nick.

Edition: 7th Material type: book Book; Format: print ; Literary form: not fiction Publisher: Harlow : Pearson, 2020Availability: Items available for loan: Dhaka University Library [658.802 HOM] (2).

Last Updated on September 15, 2019
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