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1.
Marketing : principles & strategy

by Assael, Henry.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Forth Worth : Dryden Press, c1993Availability: Items available for loan: Dhaka University Library [658.8 ASM] (3).

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2.
Advertising : its role in modern marketing

by Krugman, Dean M.

Edition: 8th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Fort Worth : Dryden Press, c1994Availability: Items available for loan: Dhaka University Library [659.8 BEM] (1).

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3.
Advertising, promotion & supplemental aspects of integrated marketing communications

by Shimp, Terence A.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Fort Worth : Dryden Press, c2000Other title: Advertising, promotion, and supplemental aspects of integrated marketing communications; Advertising promotion.Online Access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: Dhaka University Library [658.82 X2446] (1).

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4.
Business marketing management : a strategic view of industrial and organizational markets

by Hutt, Michael D; Speh, Thomas W; Hutt, Michael D.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Chicago : Dryden Press, c1989Availability: Items available for loan: Dhaka University Library [658.8 GOI] (2).

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5.
International marketing

by Terpstra, Vern.

Edition: 2d ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Hinsdale, Ill. : Dryden Press, c1978Availability: Items available for loan: Dhaka University Library [658.8 TEI] (1).

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6.
Consumer behavior

by Engel, James F; Blackwell, Roger D; Kollat, David T.

Edition: 3d ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Hinsdale, Ill. : Dryden, c1978Availability: Items available for loan: Dhaka University Library [658.8342 ENC] (2).

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7.
Exploring marketing research

by Zikmund, William G.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Chicago : Dryden Press, c1982Availability: Items available for loan: Dhaka University Library [658.839 ZIE] (1).

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