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1. TechnoBrands : how to create & use "brand identity" to market, advertise & sell technology products

by Pettis, Chuck.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : AMACOM, c2000Availability: Items available for loan: Dhaka University Library [620.0068 PET] (2).

2. Brand Management : the Indian context

by Moorthi, Y. L. R.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi : Distributors, UBS Publishers' Distributors, 2000Availability: Items available for loan: Dhaka University Library [658 MOB] (2).

3. Brand power

by Stobart, Paul.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Washington Square, N.Y. : New York University Press, c1994Availability: Items available for loan: Dhaka University Library [658.827 BRA] (3).

4. Brand power

by Stobart, Paul.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Washington Square, N.Y. : New York University Press, c1994Online Access: Contributor biographical information | Publisher description Availability: Items available for loan: Dhaka University Library [658.827 BRA] (4).

5. Brand power

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Houndmills, Basingstoke, Hampshire : Macmillan, 1994Availability: Items available for loan: Dhaka University Library [658.827 BRA] (2).

6. Managing Indian brands : marketing concepts and strategies

by Ramesh Kumar, S.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi : Distributors, UBS Publisher's Distributors, c2001Availability: Items available for loan: Dhaka University Library [658.8 KUM] (2).

7. Strategic brand management : building, measuring, and managing brand equity

by Keller, Kevin Lane.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, c2008Online Access: Table of contents only Availability: Items available for loan: Dhaka University Library [658.82 KES] (5).

8. How Korean brands soar all over the world : lessons from Korea's top 10 winning cases

by Pratt, Greg; Jun, Minja; Kim, Miyea; Han, Jeongsoo.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Seoul : 1000 Years' Treasures, 2014.Availability: Items available for loan: Dhaka University Library [658.827 HOW] (2).

9. Megabrands : how to build them, how to beat them

by Loden, D. John.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Homewood, Ill. : Business One Irwin, c1992Availability: Items available for loan: Dhaka University Library [658.827 LOM] (1).

10. Brand marketing : building winning brand strategies that deliver value and customer satisfaction

by Weilbacher, william M.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Lincolnwood, Ill. : NTC Business Books, c1993Availability: Items available for loan: Dhaka University Library [658.827 WEB] (1).

11. Advertising media planning : a brand management approach

by Kelley, Larry D; Jugenheimer, Donald W.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Armonk, N.Y. : M.E. Sharpe, c2004Availability: Items available for loan: Dhaka University Library [659.1 KEA] (1).

12. Corporate reputation : managing opportunities and threats

by Burke, Ronald J; Martin, Graeme; Cooper, Cary L.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Farnham, Surrey : Burlington, VT : Gower ; Ashgate Pub., c2011Availability: Items available for loan: Dhaka University Library [659.2 COR] (1).

13. Brand positioning : strategies for competitive advantage

by Sengupta, Subroto.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi : Tata McGraw-Hill, 2005Availability: Items available for loan: Dhaka University Library [658.827 SEB] (1).

14. Becoming a category of one : how extraordinary companies transcend commodity and defy comparison / [electronic resource]

by Calloway, Joe.

Edition: 2nd ed., rev. and updated.Material type: book Book; Format: available online remote; Literary form: not fiction Publisher: Hoboken, N.J. : John Wiley & Sons, ©2009Online Access: Wiley Online Library Availability: No items available

15. Fire phenomena and the earth system : an interdisciplinary guide to fire science / [electronic resource]

by Belcher, Claire M.

Material type: book Book; Format: available online remote; Literary form: not fiction Publisher: Chicester : Wiley-Blackwell, 2013Online Access: Wiley Online Library Availability: No items available

16. Retail Marketing and Branding : a Definitive Guide to Maximizing ROI / [electronic resource]

by Perrey, Jesko; Spillecke, Dennis.

Edition: 2nd ed.Material type: book Book; Format: available online remote; Literary form: not fiction Publisher: Hoboken : Wiley, 2012Online Access: Wiley Online Library Availability: No items available

17. Origination : the geographies of brands and branding / [electronic resource]

by Pike, Andy.

Material type: book Book; Format: available online remote; Literary form: not fiction Publisher: Chichester, West Sussex, UK : Wiley Blackwell, 2015.Online Access: Wiley Online Library Availability: No items available

18. Transforming the informal to a formal sector through branding : a study on processed foods in Dhaka city / [PhD Thesis]

by Alam, Mohammod Sayeed.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Dhaka : University of Dhaka, 2020Availability: Items available for reference: Dhaka University Library [658.827 ALT] (1 ).

19. Factors affecting customers' brand switching behavior : a study on edible oil brands in Bangladesh / [Mphil Thesis]

by Rahman, Taslima.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Dhaka : University of Dhaka, 2022Availability: Items available for reference: Dhaka University Library [658.8343 RAF] (1 ).

20. Aaker on branding : 20 principles that drive success

by Aaker, David.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : Morgan James, 2014Availability: Items available for loan: Dhaka University Library [658.827 AAA] (4).

Last Updated on September 15, 2019
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