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1. Communications in marketing

by Rowe, Kenneth L.

Edition: 2d ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : Gregg Division, McGraw-Hill, c1978Availability: Items available for loan: Dhaka University Library [658.8 ROC] (1).

2. Marketing communications

by Coulson-Thomas, Colin. -- Institute of Marketing

Material type: book Book; Format: print ; Literary form: not fiction Publisher: London : Heinemann, 1983Availability: Items available for loan: Dhaka University Library [658.8 COM] (7).

3. Integrated advertising, promotion & marketing communications

by Clow, Kenneth E; Baack, Donald.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2009Other title: Integrated advertising, promotion, and marketing communications.Availability: Items available for loan: Dhaka University Library [658.8 CLI] (2).

4. Developing effective communications strategy : a benefit segmentation approach

by Haley, Russell I.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : Wiley, 1985Availability: Items available for loan: Dhaka University Library [658.802 HAD] (6).

5. Marketing communication : new approaches, technologies, and styles

by Dahlen, Micael; Lange, Fredrik; .

Material type: book Book; Format: print ; Literary form: not fiction Publisher: West Sussex : Willy, 2010Availability: Items available for loan: Dhaka University Library [658.802 DAM] (1).

6. Advertising, promotion & supplemental aspects of integrated marketing communications

by Shimp, Terence A.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Fort Worth : Dryden Press, c2000Other title: Advertising, promotion, and supplemental aspects of integrated marketing communications; Advertising promotion.Online Access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: Dhaka University Library [658.82 X2446] (1).

7. Managing sales leads : how to turn every prospect into a customer

by Donath, Bob. -- American Marketing Association

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Lincolnwood, Ill. : NTC Business Books, c1995Availability: Items available for loan: Dhaka University Library [658.81 MAN] (1).

8. Branding demystified : plans to payoffs

by Verma, Harsh.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi : Thousand Oaks, Calif. ; Response Books, 2010Availability: Items available for loan: Dhaka University Library [658.827 VEB] (1).

9. Advertising and promotion : an integrated marketing communications perspective

by Belch, George E. (George Edward); Belch, Michael A.

Edition: 7th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Boston : McGraw-Hill Irwin, c2007Availability: Items available for loan: Dhaka University Library [659.1 BEA] (3).

10. Advertising and promotion : an integrated marketing communications perspective

by Belch, George E. (George Edward); Belch, Michael A.

Edition: 9th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : McGraw-Hill/Irwin, c2012Availability: Items available for loan: Dhaka University Library [659.1 BEA] (7).

11. Marketing communications : a brand narrative approach

by Dahlen, Micael.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: West Sussex : Wiley, 2010Availability: Items available for loan: Dhaka University Library [658.802 DAM] (3).

Last Updated on September 15, 2019
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