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1.
The Direct marketing handbook

by Nash, Edward L.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : McGraw-Hill, c1992Availability: Items available for loan: Dhaka University Library [658.8 DIR] (1).

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2.
Direct marketing : strategy, planning, execution

by Nash, Edward L.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : McGraw-Hill, c1995Online Access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: Dhaka University Library [658.8 NAD] (2).

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3.
Advertising, promotion & supplemental aspects of integrated marketing communications

by Shimp, Terence A.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Fort Worth : Dryden Press, c2000Other title: Advertising, promotion, and supplemental aspects of integrated marketing communications; Advertising promotion.Online Access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: Dhaka University Library [658.82 X2446] (1).

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4.
Marketing mantra : the real story of direct marketing in India

by Das Gupta, Vaswar.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi : Prentice-Hall of India, c1998Availability: Items available for loan: Dhaka University Library [658.8 GUM] (2).

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5.
Commonsense direct marketing

by Bird, Drayton.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Lincolnwood, Ill. USA : NTC Business Books, 1990Availability: Items available for loan: Dhaka University Library [658.84 BIC] (1).

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6.
Direct hit : real-world insights and common sense advice from a direct marketing pro

by Majure, Dave.

Material type: visual material Visual Material; Type of visual material: videorecording Publisher: Probus, 1994. ChicagoAvailability: Items available for loan: Dhaka University Library [658.8 MAD] (1).

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