Advertising, concepts and strategies /
by Berkman, Harold W; Gilson, Christopher C.
Material type:
BookPublisher: New York : Random House, c1987Edition: 2nd ed.Description: xxiv, 614 p. : ill. (some col.) ; 27 cm.ISBN: 0394361652 :.Subject(s): Advertising | Marketing | Commercial art
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Dhaka University Library General Stacks | Non Fiction | 659.1111 BEA (Browse shelf) | Available | 356254 |
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| 659.111 SCP Publicity media and methods: | 659.111 SHA Advertising : | 659.111 STH Handbook of public relations : | 659.1111 BEA Advertising, concepts and strategies / | 659.113 SWA Advertising media and campaign planning / | 659.13 BUP The profitable science of making media work. / | 659.13 GUH Handbook of retail promotion ideas / |
Gilson's name appears first on the 1st ed.
Includes indexes.
Bibliography: p. 591-596.
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