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Effectiveness of television advertisement in promoting fast moving consumer goods in Bangladesh : [Thesis PhD] a case study on Unilever Bangladesh limited /

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BookPublisher: Dhaka : University of Dhaka, 2010Description: xvii, 125 p. : ill (some col.) ; 30 cm.Subject(s): Television advertising. --

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Item type	Current location	Collection	Call number	Copy number	Status	Date due	Barcode
Reference	Dhaka University Library Rare Collection	Reference	381.029 ZAE (Browse shelf)	1	Not For Loan		449696

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Previous	381 SAM Market demand analysis of the products of BOC Bangladesh Limited /	381 SUB বাংলায় ইংলিশ ইষ্ট ইন্ডিয়া কোম্পানীর বাণিজ্যিক নীতি /	381 WAC Commerce and statistics /	381.029 ZAE Effectiveness of television advertisement in promoting fast moving consumer goods in Bangladesh :	381.06 BEB Report of the committee for the year 1937 /	381.06 BER Report of the committee for the year 1940 /	381.06 BER Report of the committee for the year 1926 /	Next

Thesis (PhD)--Department of Marketing, University of Dhaka,2007-08.
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Includes bibliographical references.

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