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9641. Strategic marketing management

by Dolan, Robert J.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Boston, Mass. : Harvard Business School, c1991Availability: Items available for loan: Dhaka University Library [658.802 STR] (1).

9642. Promotional strategy : managing the marketing communications process

by Engel, James F; Warshaw, Martin R; Kinnear, Thomas C.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Homewood, Ill. : R.D. Irwin, 1983Availability: Items available for loan: Dhaka University Library [658.8 ENP] (2).

9643. Essentials of marketing

by McCarthy, E. Jerome (Edmund Jerome); Brogowicz, Andrew A.

Edition: Rev. ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Homewood, Ill. : R.D. Irwin, 1982Availability: Items available for loan: Dhaka University Library [658.8 MCE] (5).

9644. Marketing : concepts and applications

by Schewe, Charles D; Smith, Reuben M.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : McGraw-Hill, c1980Availability: Items available for loan: Dhaka University Library [658.8 SCM] (1).

9645. Modern marketing management : an integrated approach

by Mauser, Ferdinand F.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : McGraw-Hill, 1961Availability: Items available for loan: Dhaka University Library [658.8 MAM] (1).

9646. International marketing

by Paliwoda, Stanley J.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: London : Heinemann, 1986Availability: Items available for loan: Dhaka University Library [658.8 PAI] (4).

9647. Selling, principles and methods

by Pederson, Carlton A; Wright, Milburn D; Weitz, Barton A.

Edition: 8th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Homewood, Ill. : Irwin, 1984Availability: Items available for loan: Dhaka University Library [658.8 PES] (1).

9648. Marketing theory : the philosophy of marketing science

by Hunt, Shelby D.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Homewood, Ill. : R.D. Irwin, 1983Availability: Items available for loan: Dhaka University Library [658.8 HUM] (3).

9649. Marketing : concepts and applications

by Schewe, Charles D; Smith, Reuben M.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : McGraw-Hill, c1980Availability: Items available for loan: Dhaka University Library [658.8 SCM] (2).

9650. Operations management : theory and problems

by Monks, Joseph G.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : McGraw-Hill, c1982Availability: Items available for loan: Dhaka University Library [658.5 MOO] (1).

9651. Production management

by Moore, Franklin G.

Edition: 6th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Homewood, Ill. : R. D. Irwin, 1973Availability: Items available for loan: Dhaka University Library [658 MOP] (1).

9652. Marketing channels and strategies

by Michman, Ronald D; Sibley, Stanley D.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Columbus, Ohio : Grid Pub., c1980Availability: Items available for loan: Dhaka University Library [658.8 MIM] (1).

9653. Marketing : concepts and applications

by Schewe, Charles D; Smith, Reuben M.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : McGraw-Hill, 1980Availability: Items available for loan: Dhaka University Library [658.8 SCM] (2).

9654. Advertising, promotion & supplemental aspects of integrated marketing communications

by Shimp, Terence A.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Fort Worth : Dryden Press, c2000Other title: Advertising, promotion, and supplemental aspects of integrated marketing communications; Advertising promotion.Online Access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: Dhaka University Library [658.82 X2446] (1).

9655. Managing creativity and innovation

by -- Harvard Business School

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Boston, Mass. : Harvard Business School Press, 2003Other title: Managing creativity and innovation.Online Access: Table of contents Availability: Items available for loan: Dhaka University Library [658.514 MAN] (4).

9656. Essentials of marketing

by McCarthy, E. Jerome (Edmund Jerome); Perreault, William D.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Homewood, Ill. : R.D. Irwin, 1985Availability: Items available for loan: Dhaka University Library [658.8 MCE] (1).

9657. Marketing challenges : cases & exercises

by Lovelock, Christopher H; Weinberg, Charles B.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : McGraw-Hill, c1993Availability: Items available for loan: Dhaka University Library [658.8 LOM] (1).

9658. International business and multinational enterprises

by Robock, Stefan Hyman; Simmonds, Kenneth.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Homewood, Ill. : R.D. Irwin, 1983Availability: Items available for loan: Dhaka University Library [658.8 ROI] (2).

9659. Concepts of marketing management

by Seibert, Joseph C.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York, Harper & Row [1972, c1973]Availability: Items available for loan: Dhaka University Library [658.8 SEC] (1).

9660. Services marketing : text, cases & readings

by Lovelock, Christopher H.

Edition: 7th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi : Pearson, 2011Availability: Items available for loan: Dhaka University Library [658.8 LOS] (2).

Last Updated on September 15, 2019
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