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1. Fusion for profit [electronic resource] : how marketing and finance can work together to create value

by Jagpal, Sharan; Jagpal, Shireen.

Material type: book Book; Format: available online remote; Literary form: not fiction ; Audience: Specialized; Publisher: New York : Oxford University Press, c2008Online Access: Oxford scholarship online Availability: No items available

2. Investment analysis : techniques of appraising the British stock market

by Firth, Michael.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: London : Harper &Row, 1975Availability: Items available for loan: Dhaka University Library [332.6 FII] (2).

3. Strategic marketing

by Cravens, David W; Piercy, Nigel.

Edition: 10th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : McGraw-Hill/Irwin, c2013Online Access: Publisher description | Table of contents only Availability: Items available for loan: Dhaka University Library [658.802 CRS] (3).

4. Strategic market management

by Aaker, David A.

Edition: 10th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Jersey : Wiley, 2014Availability: Items available for loan: Dhaka University Library [658.8 AAS] (2).

5. Marketing management

by Kotler, Philip; Keller, Kevin Lane.

Edition: 14th, GlobalMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: Boston : Pearson, 2016Availability: Items available for loan: Dhaka University Library [658.8 KOM] (4).

6. Global marketing management

by Keegan, Warren J.

Edition: 7th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Upper Saddle River, N.J. : Prentice Hall, c1999Availability: Items available for loan: Dhaka University Library [658.848 KEG] (1).

7. International market entry and development : strategies and management

by Young, Stephen.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Englewood Cliffs, NJ : Prentice Hall, 1989Availability: Items available for loan: Dhaka University Library [658.049 INT] (2).

8. Problems in marketing

by Star, Steven H; McNair, Malcolm P. (Malcolm Perrine).

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : McGraw-Hill, c1977Availability: Items available for loan: Dhaka University Library [658.8 STP] (5).

9. Personnel : the human problems of management

by STRAUSS, George; SAYLES, Leonard R.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi : McGraw-Hill, c1982Availability: Items available for loan: Dhaka University Library [658.8 STP] (5).

10. Personnel : the human problems of management

by STRAUSS, George; SAYLES, Leonard R.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi : McGraw-Hill, c1967Availability: Items available for loan: Dhaka University Library [658.8 STP] (2).

11. Creativity and innovation

by Nyström, Harry.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : Wiley, c1979Availability: Items available for loan: Dhaka University Library [658.4 NYC] (1).

12. Marketing management casebook

by Boyd, Harper W; Davis, Robert Tyrrell.

Edition: Rev. ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Homewood, Ill. : R. D. Irwin, 1976Availability: Items available for loan: Dhaka University Library [658.8 BOM] (5).

13. Strategic market planning : problems and analytical approaches

by Abell, Derek F; Hammond, John S.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Englewood Cliffs, N.J. : Prentice-Hall : 1979Availability: Items available for loan: Dhaka University Library [658.8 ABS] (15).

14. Marketing decision making : concepts and strategy

by Cravens, David W; Hills, Gerald E; Woodruff, Robert B.

Edition: Rev. ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Homewood, Ill. : R. D. Irwin, 1980Availability: Items available for loan: Dhaka University Library [658.8 CRM] (9).

15. Cases in marketing management

by Ross Brennan; Varble, Dale L.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: London : Pitman, c1995Availability: Items available for loan: Dhaka University Library [658.8 CAS] (4).

16. Marketing decision making : concepts and strategy

by Cravens, David W; Hills, Gerald E; Woodruff, Robert B.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Homewood, Ill. : R. D. Irwin, 1976Availability: Items available for loan: Dhaka University Library [658.8 CRM] (1).

17. Marketing strategy and management

by Constantin, James A; Evans, Rodney E; Morris, Malcolm L.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Dallas : Business Publications, 1976Availability: Items available for loan: Dhaka University Library [658.8 COM] (11).

18. Strategic marketing

by Cravens, David W; Piercy, Nigel.

Edition: 7th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : McGraw-Hill/Irwin, c2003Online Access: Publisher description | Table of contents only Availability: Items available for loan: Dhaka University Library [658.8 CRS] (7).

19. Marketing management and administrative action

by Britt, Steuart Henderson; Boyd, Harper W.

Edition: 3d ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : McGraw-Hill, 1973Availability: Items available for loan: Dhaka University Library [658.8 BRM] (1).

20. Marketing decision making : concepts and strategy

by Cravens, David W; Hills, Gerald E; Woodruff, Robert B.

Edition: Rev. ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Homewood, Ill. : R. D. Irwin, 1980Availability: Items available for loan: Dhaka University Library [658.8 CRM] (1).

Last Updated on September 15, 2019
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