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121. Advertising theory and practice

by Sandage, C. H; Fryburger, Vernon Ray; ROTZOLL, K.

Edition: 11th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Homewood, Ill. : R. D. Irwin, 1983Availability: Items available for loan: Dhaka University Library [659.1 SAA] (5).

122. Effective advertising : understanding when, how, and why advertising works

by Tellis, Gerard J.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi : Response Books, c2004Availability: Items available for loan: Dhaka University Library [659.1 TEE] (7).

123. Decoding advertisements : ideology and meaning in advertising

by Williamson, Judith.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: London : Boyars : Distributed by Calder and Boyars, 1978Availability: Items available for loan: Dhaka University Library [659.1 WID] (1).

124. Advertising procedure

by Kleppner, Otto.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : Prentice-Hall, 1941Availability: Items available for loan: Dhaka University Library [659.1 KLA] (2).

125. Principles of advertising

by -- Committee on Advertising

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : Pitman Pub. Corp., 1963Availability: Items available for loan: Dhaka University Library [659.1 WIP] (1).

126. Advertising research : theory and practice

by Davis, Joel.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Upper Saddle River, N.J. : Prentice Hall, c2012Availability: Items available for loan: Dhaka University Library [659.1072 DAA] (1).

127. "Are they selling her lips?" : advertising and identity

by Moog, Carol.

Edition: 1st ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : Morrow, c1990Availability: Items available for loan: Dhaka University Library [659.2 MOA] (1).

128. Advertising basics! : a resource guide for beginners

by Vilanilam, John V; Varghese, A. K. (Ajit Kuriakose).

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi ; Thousand Oaks, Calif. : Response Books, 2004Availability: Items available for loan: Dhaka University Library [659.1 VIA] (1).

129. Advertising : mass communication in marketing

by Kirkpatrick,C. A.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Boston : Mifflin , 1959Availability: Items available for loan: Dhaka University Library [359.1 KIA] (1).

130. Advertising : mass communication in marketing

by Littlefield, James E; Kirkpatrick, Charles Atkinson.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Boston : Houghton Mifflin, 1970Availability: Items available for loan: Dhaka University Library [659.1 LIA] (2).

131. Advertising ; its purpose, principles and practice

by Nicholl, David Shelley.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Plymouth : Macdonald and Evans, 1978Availability: Items available for loan: Dhaka University Library [659.1 NIA] (1).

132. Advertising

by Frey,Albert Wesley.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : Ronald Press , 1961Availability: Items available for loan: Dhaka University Library [659.1 FRA] (2).

133. Advertising and social change

by Berman, Ronald.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Beverly Hills : Sage Publications, c1981Online Access: Publisher description Availability: Items available for loan: Dhaka University Library [659.1042 BEA] (1).

134. The typography of press advertisement : a practical summary of principles and their application

by Day, Kenneth.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: London : E. Benn, 1956Availability: Items available for loan: Dhaka University Library [659.1324 DAT] (1).

135. Creative strategy in advertising

by Jewler, A. Jerome.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Belmont, Calif. : Wadsworth, c1985Availability: Items available for loan: Dhaka University Library [659.1322 JEC] (1).

136. The management of advertising

by Simon, Julian L. (Julian Lincoln).

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Englewood Cliffs, N.J. : Prentice-Hall, 1971Availability: Items available for loan: Dhaka University Library [659.11 SIM] (1).

137. Landscapes of capital : representing time, space, and globalization in corporate advertising

by Goldman, Robert; Papson, Stephen.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Cambridge, UK : Malden, MA : Polity, 2011Online Access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: Dhaka University Library [659.1042 GOL] (1).

138. Advertising for the advertiser--a client's guide

by Webster, Eric.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: London : J. Murray, 1969Availability: Items available for loan: Dhaka University Library [659.1 WEA] (1).

139. Advertising in contemporary society : perspectives toward understanding

by Rotzoll, Kim B; Haefner, James E; Sandage, C. H. (Charles Harold).

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Cincinnati : South-Western Pub. Co., 1986Availability: Items available for loan: Dhaka University Library [659.1 ROA] (2).

140. Advertising

by Wright, John Sherman.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : McGraw-Hill, c1977Availability: Items available for loan: Dhaka University Library [659.1 WRA] (16).

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