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21. Marketing : concepts and applications

by Schewe, Charles D; Smith, Reuben M.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : McGraw-Hill, 1980Availability: Items available for loan: Dhaka University Library [658.8 SCM] (2).

22. Marketing challenges : cases & exercises

by Lovelock, Christopher H; Weinberg, Charles B.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : McGraw-Hill, c1993Availability: Items available for loan: Dhaka University Library [658.8 LOM] (1).

23. Innovation in marketing : new perspectives for profit and growth

by Levitt, Theodore.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : McGraw-Hill, 1962Availability: Items available for loan: Dhaka University Library [658.8 LEI] (2).

24. Professional sales management

by Anderson, Rolph E; Hair, Joseph F; Bush, Alan J.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : McGraw-Hill, c1992Availability: Items available for loan: Dhaka University Library [658.81 ANP] (2).

25. Marketing management : strategies and programs

by Guiltinan, Joseph P; Paul, Gordon W.

Edition: 1st ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : McGraw-Hill, c1982Availability: Items available for loan: Dhaka University Library [658.8 GUM] (1).

26. Sales planning and control

by Crisp, Richard D.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : McGraw-Hill, 1961Availability: Items available for loan: Dhaka University Library [658.81 CRS] (1).

27. Sales management : concepts, practices, and cases

by Johnson, Eugene M; Kurtz, David L; Scheuing, Eberhard E.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : McGraw-Hill, c1994Availability: Items available for loan: Dhaka University Library [658.81 JOS] (2).

28. Marketing

by Etzel, Michael J; Walker, Bruce J; Stanton, William J; Stanton, William J.

Edition: 12th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : McGraw-Hill, c2001Availability: Items available for loan: Dhaka University Library [658.8 ETM] (1).

29. Marketing research

by Crisp, Richard D.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : McGraw-Hill, 1957Availability: Items available for loan: Dhaka University Library [658.83 CRM] (3).

30. Pricing : making profitable decisions

by Monroe, Kent B.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : McGraw-Hill, c1990Availability: Items available for loan: Dhaka University Library [658.816 MOP] (2).

31. Sales program management : formulation and implementation

by Shapiro, Benson P.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : McGraw-Hill, c1977Availability: Items available for loan: Dhaka University Library [658.812 SHS] (1).

32. Marketing research : an applied approach

by Kinnear, Thomas C; Taylor, James R.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : McGraw-Hill, c1996Online Access: Publisher description | Table of contents Availability: Items available for loan: Dhaka University Library [658.83 KIM] (3).

33. Marketing research : an applied approach

by Kinnear, Thomas C; Taylor, James R. (James Ronald).

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : McGraw-Hill, c1983Availability: Items available for loan: Dhaka University Library [658.83 KIM] (1).

34. Marketing research : an applied approach

by Kinnear, Thomas C; Taylor, James R. (James Ronald).

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : McGraw-Hill, c1979Availability: Items available for loan: Dhaka University Library [658.83 KIM] (1).

35. Consumer behavior : concepts and applications

by Loudon, David L; Della Bitta, Albert J.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : McGraw-Hill, c1993Availability: Items available for loan: Dhaka University Library [658.8342 LOC] (3).

36. Consumer behavior

by Reynolds, Fred D; Wells, William D.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : McGraw-Hill, c1977Availability: Items available for loan: Dhaka University Library [658.83 REC] (5).

37. Logistical management : the integrated supply chain process

by Bowersox, Donald J; Closs, David J.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : McGraw-Hill Companies, c1996Availability: Items available for loan: Dhaka University Library [658.87 BOL] (5).

38. Fundamentals of marketing

by Stanton, William J.

Edition: 6th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : McGraw-Hill, c1981Availability: Items available for loan: Dhaka University Library [658.84 STF] (3).

39. Cases in advertising management

by Boyd, Harper W.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : McGraw-Hill, c1964Availability: Items available for loan: Dhaka University Library [659.1 BOC] (1).

40. Media in advertising

by Barton, Roger.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : McGraw-Hill, 1964Availability: Items available for loan: Dhaka University Library [659.1 BAM] (1).

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