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21. Copywriting and its presentation : a guide to advertisement and sales letter writing

by Jefkins, Frank.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: London : Lockwood, 1958Availability: Items available for loan: Dhaka University Library [655.6 JEC] (1).

22. Successfully developing your accounting practice : a practical guide with forms, letters, and checklists

by Ronald, Dana M.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : Wiley, 1987Availability: Items available for loan: Dhaka University Library [657.0688 ROS] (1).

23. Modern advertising : practices and principles

by Hepner, Harry Walker.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : McGraw-Hill, 1956Availability: Items available for loan: Dhaka University Library [659.1 HEM] (1).

24. Integrated advertising, promotion & marketing communications

by Clow, Kenneth E; Baack, Donald.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2009Other title: Integrated advertising, promotion, and marketing communications.Availability: Items available for loan: Dhaka University Library [658.8 CLI] (2).

25. Behavioral and management science in marketing

by Davis, Harry L; Silk, Alvin J; Cook, Victor J. -- Institute of Management Sciences. College on Marketing

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : Wiley, c1978Availability: Items available for loan: Dhaka University Library [658.8 BEH] (1).

26. Promotion--products, services, and ideas

by Kincaid, William M.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Columbus : C.E. Merrill, c1985Availability: Items available for loan: Dhaka University Library [658.575 KIP] (1).

27. Advertising : its role in modern marketing

by Krugman, Dean M.

Edition: 8th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Fort Worth : Dryden Press, c1994Availability: Items available for loan: Dhaka University Library [659.8 BEM] (1).

28. Brand power

by Stobart, Paul.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Washington Square, N.Y. : New York University Press, c1994Availability: Items available for loan: Dhaka University Library [658.827 BRA] (3).

29. Measuring advertising effectiveness

by Lucas, Darrell Blaine; Britt, Steuart Henderson.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : McGraw-Hill, 1963Availability: Items available for loan: Dhaka University Library [658.8 LUM] (5).

30. Brand power

by Stobart, Paul.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Washington Square, N.Y. : New York University Press, c1994Online Access: Contributor biographical information | Publisher description Availability: Items available for loan: Dhaka University Library [658.827 BRA] (4).

31. Promotional strategy : managing the marketing communications process

by Engel, James F; Warshaw, Martin R; Kinnear, Thomas C.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Homewood, Ill. : R.D. Irwin, 1983Availability: Items available for loan: Dhaka University Library [658.8 ENP] (2).

32. How to market to consumers : 10 ways to win

by Quelch, John A.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : Wiley, c1989Availability: Items available for loan: Dhaka University Library [658.8 QUH] (1).

33. Advertising, promotion & supplemental aspects of integrated marketing communications

by Shimp, Terence A.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Fort Worth : Dryden Press, c2000Other title: Advertising, promotion, and supplemental aspects of integrated marketing communications; Advertising promotion.Online Access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: Dhaka University Library [658.82 X2446] (1).

34. Brand power

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Houndmills, Basingstoke, Hampshire : Macmillan, 1994Availability: Items available for loan: Dhaka University Library [658.827 BRA] (2).

35. MaxiMarketing : the new direction in advertising, promotion, and marketing strategy

by Rapp, Stan; Collins, Thomas L.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : McGraw-Hill, c1987Availability: Items available for loan: Dhaka University Library [658.8 RAM] (1).

36. Guerrilla marketing : secrets for making big profits from your small business

by Levinson, Jay Conrad.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Boston : Houghton Mifflin, 1993Online Access: Publisher description | Contributor biographical information Availability: Items available for loan: Dhaka University Library [658.8 LEG] (1).

37. Tested selling ideas, from the files of Printers' ink and Printers' ink monthly

by Marks, Henry William.

Edition: 1st ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : McGraw-Hill, 1936Availability: No items available

38. Tested selling ideas, from the files of Printers' ink and Printers' ink monthly

by Marks, Henry William.

Edition: 1st ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : McGraw-Hill, 1936Availability: Items available for loan: Dhaka University Library [658.8 LAT] (1).

39. Promotional strategy : managing the marketing communications process

by Engel, James F; Warshaw, Martin R; Kinnear, Thomas C.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Homewood, Ill. : R.D. Irwin, 1983Availability: Items available for loan: Dhaka University Library [658.8 ENP] (3).

40. Streetfighter marketing

by Slutsky, Jeff; Slutsky, Marc.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : Lexington Books, c1995Availability: Items available for loan: Dhaka University Library [658.8 SLS] (1).

Last Updated on September 15, 2019
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