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361. The elements of marketing

by Anthony R. Morden.

Material type: book Book; Format: print Publisher: London : DP Publications., 1987Availability: Items available for loan: Dhaka University Library [658.8 MOE] (3).

362. Marketing successes, historical to present day : what we can learn

by Hartley, Robert F.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : J. Wiley, c1990Availability: Items available for loan: Dhaka University Library [658.8 HAM] (3).

363. Strategic marketing : planning, implementation, and control

by Weitz, Barton A; Weitz, Barton A; Wensley, Robin.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Boston, Mass. : Kent, c1984Availability: Items available for loan: Dhaka University Library [658.802 WES] (1).

364. The elements of marketing

by Anthony R. Morden.

Edition: 2nd ed.Material type: book Book; Format: print Publisher: London : DP Publications., 1987Availability: Items available for loan: Dhaka University Library [658.8 MOE] (2).

365. Marketing management and strategy : a reader

by Kotler, Philip; Cox, Keith Kohn.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Englewood Cliffs, NJ : Prentice-Hall, c1988Availability: Items available for loan: Dhaka University Library [658.8 MAR] (3).

366. Strategic marketing management

by Dolan, Robert J.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Boston, Mass. : Harvard Business School, c1991Availability: Items available for loan: Dhaka University Library [658.802 STR] (1).

367. Marketing research : a short course for professionals

by Schoner, Bertram; Uhl, Kenneth P.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : Wiley, c1976Availability: Items available for loan: Dhaka University Library [658.8 SCM] (3).

368. Promotional strategy : managing the marketing communications process

by Engel, James F; Warshaw, Martin R; Kinnear, Thomas C.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Homewood, Ill. : R.D. Irwin, 1983Availability: Items available for loan: Dhaka University Library [658.8 ENP] (2).

369. International marketing administration

by Mazze, Edward M.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: San Francisco, Chicago Chandler Pub. Co.; distributors: Science Research Associates, [1967]Availability: Items available for loan: Dhaka University Library [658.8 MAI] (2).

370. Marketing

by Russ, Frederick A; Kirkpatrick, Charles Atkinson.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Boston : Little, Brown, c1982Availability: Items available for loan: Dhaka University Library [658.8 RUM] (8).

371. Marketing research and analysis

by Brown, Lyndon O; Beik, Leland Larson.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York, Ronald Press Co. [1969]Availability: Items available for loan: Dhaka University Library [658.83 BRM] (4).

372. Marketing and entrepreneurship in SMEs : an innovative approach

by Carson, David.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: London ; New York : Prentice Hall, c1995Availability: Items available for loan: Dhaka University Library [658.8 MAR] (1).

373. Marketing decision making : analytic framework and cases

by O'Dell, William F. (William Francis).

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Cincinnati : South-Western Pub. Co., c1984Availability: Items available for loan: Dhaka University Library [658.8 MAR] (1).

374. Essentials of marketing

by McCarthy, E. Jerome (Edmund Jerome); Brogowicz, Andrew A.

Edition: Rev. ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Homewood, Ill. : R.D. Irwin, 1982Availability: Items available for loan: Dhaka University Library [658.8 MCE] (5).

375. Marketing : concepts and applications

by Schewe, Charles D; Smith, Reuben M.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : McGraw-Hill, c1980Availability: Items available for loan: Dhaka University Library [658.8 SCM] (1).

376. Marketing channel management : a customer-centric approach

by Venugopal, Pingali.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi : Thousand Oaks, 2001Online Access: Table of contents only | Publisher description Availability: Items available for loan: Dhaka University Library [658.84 VEM] (4).

377. Modern marketing management : an integrated approach

by Mauser, Ferdinand F.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : McGraw-Hill, 1961Availability: Items available for loan: Dhaka University Library [658.8 MAM] (1).

378. International marketing

by Paliwoda, Stanley J.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: London : Heinemann, 1986Availability: Items available for loan: Dhaka University Library [658.8 PAI] (4).

379. Marketing strategy and competitive positioning

by Hooley, Graham J; Piercy, Nigel; Nicoulaud, Brigitte.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : FT Prentice Hall, 2012Availability: Items available for loan: Dhaka University Library [658.802 HOM] (1).

380. Qualitative marketing research

by Carson, David; Carson, David.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: London : Thousand Oaks, Calif. ; SAGE, 2001Online Access: Table of Contents only | Publisher description Availability: Items available for loan: Dhaka University Library [658.83 QUA] (3).

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