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61. Marketing theory : the philosophy of marketing science

by Hunt, Shelby D.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Homewood, Ill. : R.D. Irwin, 1983Availability: Items available for loan: Dhaka University Library [658.801 HUM] (1).

62. Marketing research

by Crisp, Richard D.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : McGraw-Hill, 1957Availability: Items available for loan: Dhaka University Library [658.83 CRM] (3).

63. Handbook of marketing scales : multi-item measures for marketing and consumer behavior research

by Bearden, William O; Netemeyer, Richard G.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Thousand Oaks, Calif. : Sage, c1999Online Access: Table of contents only | Publisher description Availability: Items available for loan: Dhaka University Library [658.83 BEH] (1).

64. Hearing the voice of the market : competitive advantage through creative use of market information

by Barabba, Vincent P; Zaltman, Gerald.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Boston, Mass. : Harvard Business School, c1991Availability: Items available for loan: Dhaka University Library [658.802 BAH] (1).

65. Modern market research : a guide for business executives

by Adler, Max Kurt.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: London : C. Lockwood, 1956Availability: Items available for loan: Dhaka University Library [658.83 ADM] (1).

66. Applied marketing and social research

by Bradley, Ute.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : Van Nostrand Reinhold Co., 1982Availability: Items available for loan: Dhaka University Library [658.83 BRA] (3).

67. Marketing research and analysis

by Brown, Lyndon O; Beik, Leland Larson.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : Ronald Press Co., 1969Availability: Items available for loan: Dhaka University Library [658.83 DRM] (1).

68. Marketing research : an applied approach

by Kinnear, Thomas C; Taylor, James R.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : McGraw-Hill, c1996Online Access: Publisher description | Table of contents Availability: Items available for loan: Dhaka University Library [658.83 KIM] (3).

69. Marketing research

by Dodge, H. Robert; Fullerton, Sam; Rink, David.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Columbus, Ohio : Merrill, c1982Availability: Items available for loan: Dhaka University Library [658.83 DOM] (1).

70. Marketing research : an applied orientation

by Malhotra, Naresh K.

Edition: 6th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Upper Saddle River, NJ : Pearson, c2010Availability: Items available for loan: Dhaka University Library [658.83 MAM] (1).

71. Marketing research in action

by Kent, Raymond A.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: London ; New York : Routledge, 1993Availability: Items available for loan: Dhaka University Library [658.83 KEM] (1).

72. Marketing research : an applied approach

by Kinnear, Thomas C; Taylor, James R. (James Ronald).

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : McGraw-Hill, c1983Availability: Items available for loan: Dhaka University Library [658.83 KIM] (1).

73. Marketing research : an applied approach

by Kinnear, Thomas C; Taylor, James R. (James Ronald).

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : McGraw-Hill, c1979Availability: Items available for loan: Dhaka University Library [658.83 KIM] (1).

74. Handbook of marketing research

by Ferber, Robert.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : McGraw-Hill, c1974Availability: Items available for loan: Dhaka University Library [658.83 FEH] (3).

75. Marketing research

by Aaker, David A; Kumar, V; Day, George S.

Edition: 7th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : Wiley, c2001Online Access: Publisher description | Table of Contents Availability: Items available for loan: Dhaka University Library [658.83 AAM] (2).

76. Statistical techniques in market research

by Ferber, Robert.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : McGraw-Hill, 1949Availability: Items available for loan: Dhaka University Library [658.83 FEM] (1).

77. Qualitative market research : a comprehensive guide

by Mariampolski, Hy.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Thousand Oaks : Sage, 2001Online Access: Publisher description | Table of contents only | Contributor biographical information Availability: Items available for loan: Dhaka University Library [658.83 MAQ] (2).

78. Consumer behavior

by Engel, James F; Blackwell, Roger D; Kollat, David T.

Edition: 3d ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Hinsdale, Ill. : Dryden, c1978Availability: Items available for loan: Dhaka University Library [658.8342 ENC] (2).

79. International marketing research

by Craig, C. Samuel; Douglas, Susan P.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Chichester [England] ; New York, NY : Wiley, c2000Online Access: Publisher description | Table of Contents only | Contributor biographical information Availability: Items available for loan: Dhaka University Library [658.848 KUI] (4).

80. Marketing research

by Kress, George.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Reston, Va. : Reston Pub. Co., c1982Availability: Items available for loan: Dhaka University Library [658.83 KRM] (1).

Last Updated on September 15, 2019
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