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141. Principles of marketing

by Clark, Fred Emerson.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : Arno Press, 1978Availability: Items available for loan: Dhaka University Library [658.8 CLP] (2).

142. Creativity and innovation

by Nyström, Harry.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : Wiley, c1979Availability: Items available for loan: Dhaka University Library [658.4 NYC] (1).

143. Handbook of modern marketing

by Buell, Victor P.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : McGraw-Hill; 1970Availability: Items available for loan: Dhaka University Library [658.8 BUH] (8).

144. Marketing research : text and cases

by Boyd, Harper W; Westfall, Ralph L; Stasch, Stanley F.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Homewood, Ill. : R. D. Irwin, 1977Availability: Items available for loan: Dhaka University Library [658.83 BOM] (11).

145. Marketing management casebook

by Boyd, Harper W; Davis, Robert Tyrrell.

Edition: Rev. ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Homewood, Ill. : R. D. Irwin, 1976Availability: Items available for loan: Dhaka University Library [658.8 BOM] (5).

146. Strategic market planning : problems and analytical approaches

by Abell, Derek F; Hammond, John S.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Englewood Cliffs, N.J. : Prentice-Hall : 1979Availability: Items available for loan: Dhaka University Library [658.8 ABS] (15).

147. Marketing in the international environment

by Cundiff, Edward W; Hilger, Marye Tharp.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Englewood Cliffs, NJ : Prentice Hall, c1988Availability: Items available for loan: Dhaka University Library [658.8 CUM] (5).

148. Marketing research : text and cases

by Boyd, Harper W; Westfall, Ralph L; Stasch, Stanley F.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Homewood, Ill. : R. D. Irwin, 1972Availability: Items available for loan: Dhaka University Library [658.83 BOM] (1).

149. Marketing : an introductory text

by Baker, Michael J.

Edition: 6thMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: Boston : Irwin, 1996Availability: Items available for loan: Dhaka University Library [658.8 BAM] (10).

150. Dynamic marketing behavior : a functionalist theory of marketing

by Alderson, Wroe.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Homewood : R.D. Irwin, 1965Availability: Items available for loan: Dhaka University Library [658.8 ALD] (1).

151. Marketing decision making : concepts and strategy

by Cravens, David W; Hills, Gerald E; Woodruff, Robert B.

Edition: Rev. ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Homewood, Ill. : R. D. Irwin, 1980Availability: Items available for loan: Dhaka University Library [658.8 CRM] (9).

152. Project marketing : beyond competitive bidding

by Cova, Bernard; Ghauri, Pervez N; Salle, Robert.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : J. Wiley, c2002Online Access: Contributor biographical information | Publisher description | Table of contents Availability: Items available for loan: Dhaka University Library [658.404 COP] (1).

153. Cases in marketing management

by Ross Brennan; Varble, Dale L.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: London : Pitman, c1995Availability: Items available for loan: Dhaka University Library [658.8 CAS] (4).

154. Marketing decision making : concepts and strategy

by Cravens, David W; Hills, Gerald E; Woodruff, Robert B.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Homewood, Ill. : R. D. Irwin, 1976Availability: Items available for loan: Dhaka University Library [658.8 CRM] (1).

155. Marketing : an introductory text

by Christopher, Martin.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Houndmills ; London : Macmillan, 1995Availability: Items available for loan: Dhaka University Library [658.8 CHM] (4).

156. International marketing

by Cateora, Philip R; Hess, John Milton.

Edition: 13th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Homewood, Ill. : R. D. Irwin, 1979Availability: Items available for loan: Dhaka University Library [658.8 CAI] (11).

157. Marketing : an introductory text

by Martin, Christopher.

Material type: book Book; Format: print ; Nature of contents: biography; Literary form: not fiction Publisher: London : Macmillan, 1995Availability: Items available for loan: Dhaka University Library [658.8 CHM] (4).

158. Marketing strategy and management

by Constantin, James A; Evans, Rodney E; Morris, Malcolm L.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Dallas : Business Publications, 1976Availability: Items available for loan: Dhaka University Library [658.8 COM] (11).

159. Industrial marketing

by Alexander, Ralph Samuel; Cross, James S. (James Shorten); Cunningham, Ross M.

Edition: Rev. ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Homewood, Ill. R.D. Irwin, 1961Availability: Items available for loan: Dhaka University Library [658.8 ALI] (4).

160. Strategic marketing

by Cravens, David W; Piercy, Nigel.

Edition: 7th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : McGraw-Hill/Irwin, c2003Online Access: Publisher description | Table of contents only Availability: Items available for loan: Dhaka University Library [658.8 CRS] (7).

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