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1. Promotion : an introductory analysis

by Kernan, Jerome B; Dommermuth, William P; Sommers, Montrose S.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : McGraw-Hill, 1970Availability: Items available for loan: Dhaka University Library [658.312 KEP] (4).

2. Promotion--products, services, and ideas

by Kincaid, William M.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Columbus : C.E. Merrill, c1985Availability: Items available for loan: Dhaka University Library [658.575 KIP] (1).

3. Handbook of innovative marketing techniques

by Seltz, David D.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Reading, Mass. : Addison-Wesley, c1981Availability: Items available for loan: Dhaka University Library [658.8 SEH] (3).

4. Advertising, promotion & supplemental aspects of integrated marketing communications

by Shimp, Terence A.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Fort Worth : Dryden Press, c2000Other title: Advertising, promotion, and supplemental aspects of integrated marketing communications; Advertising promotion.Online Access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: Dhaka University Library [658.82 X2446] (1).

5. MaxiMarketing : the new direction in advertising, promotion, and marketing strategy

by Rapp, Stan; Collins, Thomas L.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : McGraw-Hill, c1987Availability: Items available for loan: Dhaka University Library [658.8 RAM] (1).

6. Streetfighter marketing

by Slutsky, Jeff; Slutsky, Marc.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : Lexington Books, c1995Availability: Items available for loan: Dhaka University Library [658.8 SLS] (1).

7. Analyzing sales promotion : text & cases : how to profit from the new power of promotion marketing

by Totten, John C; Block, Martin P.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Chicago, Il.: Dartnell Corp., c1994Availability: Items available for loan: Dhaka University Library [658.82 TOA] (1).

8. Sales promotion and modern merchandising

by Luick, John F; Ziegler, William Lee.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : McGraw-Hill, 1968Availability: Items available for loan: Dhaka University Library [658.82 LUS] (3).

9. 1,001 ideas to create retail excitement

by Falk, Edgar A.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Englewood Cliffs, N.J. : Prentice Hall, c1994Availability: Items available for loan: Dhaka University Library [658.82 FAO] (1).

10. Handbook of sales promotion

by Ulanoff, Stanley M.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : McGraw-Hill, c1985Availability: Items available for loan: Dhaka University Library [658.82 ULH] (5).

11. Winning sales letters

by Booher, Dianna Daniels.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi : Prentice-Hall of India, 2007Availability: Items available for loan: Dhaka University Library [658.818 BOW] (1).

12. The SPIN® fieldbook : practical tools, methods, exercise, and resources

by Rackham, Neil.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : McGraw-Hill, c1996Online Access: Publisher description | Table of contents | Contributor biographical information Availability: Items available for loan: Dhaka University Library [658.85 RAS] (1).

13. Advertising and promotion : an integrated marketing communications perspective

by Belch, George E. (George Edward); Belch, Michael A.

Edition: 7th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Boston : McGraw-Hill Irwin, c2007Availability: Items available for loan: Dhaka University Library [659.1 BEA] (3).

14. Advertising and promotion : an integrated marketing communications perspective

by Belch, George E. (George Edward); Belch, Michael A.

Edition: 9th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : McGraw-Hill/Irwin, c2012Availability: Items available for loan: Dhaka University Library [659.1 BEA] (7).

15. Life's a pitch : then you buy

by Peppers, Don.

Edition: 1st ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : Currency Doubleday, 1995Other title: Life is a pitch.Online Access: Publisher description Availability: Items available for loan: Dhaka University Library [658.85 PEL] (1).

16. Advertising and promotion management

by Rossiter, John R; Percy, Larry.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : McGraw-Hill, 1987Availability: Items available for loan: Dhaka University Library [659.1 ROA] (2).

17. Land of desire : merchants, power, and the rise of a new American culture

by Leach, William.

Edition: 1st ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : Pantheon Books, c1993Availability: Items available for loan: Dhaka University Library [381.141 LEA] (1).

18. Promotional management

by Govoni, Norman A. P; Eng, Robert J; Galper, Morton.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Englewood Cliffs, N.J. : Prentice-Hall, c1986Availability: Items available for loan: Dhaka University Library [658.3126 GOP] (1).

19. International trade 90-91 : General Agreement on Tariffs and Trade

by -- General Agreement on Tariffs and Trade; United States. General Accounting Office

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Geneva : The Office, 1992Availability: Items available for reference: Dhaka University Library [382.92 GEN] (1 ).

20. International trade 88-89 : General Agreement on Tariffs and Trade

by -- General Agreement on Tariffs and Trade; United States. General Accounting Office

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Geneva : The Office, 1989Availability: Items available for reference: Dhaka University Library [382 GEN] (1 ).

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