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61. Consumer behavior and managerial decision making

by Kardes, Frank R.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Upper Saddle River, N.J. : Prentice Hall, c2002Availability: Items available for loan: Dhaka University Library [658.8342 KAC] (9).

62. How to market to people not like you : "know it or blow it" rules for reaching diverse customers

by McDonald, Kelly.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Hoboken, N.J. : Wiley, c2011Availability: Items available for loan: Dhaka University Library [658.8 MCH] (1).

63. Consumer behavior

by Schiffman, Leon G; Kanuk, Leslie Lazar.

Edition: 9th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi : Prentice Hall of India, c2005Availability: Items available for loan: Dhaka University Library [658.8342 SCC] (1).

64. Subliminal selling skills

by Johnson, Kerry L.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York, NY : AMACOM American Management Association, c1988Availability: Items available for loan: Dhaka University Library [658.8 JOS] (1).

65. World-class customer satisfaction

by Barsky, Jonathan D.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Burr Ridge, Ill. : Irwin Professional, c1995Online Access: Contributor biographical information Availability: Items available for loan: Dhaka University Library [658.812 BAW] (1).

66. Customer service and support : implementing effective strategies

by Armistead, Colin G; Clark, Graham.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: London : Financial Times ; Pitman, 1992Availability: Items available for loan: Dhaka University Library [658.812 ARC] (1).

67. Tales of knock your socks off service : inspiring stories of outstanding customer service

by Anderson, Kristin; Zemke, Ron.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : AMACOM, c1998Availability: Items available for loan: Dhaka University Library [658.812 ANT] (1).

68. Predatory marketing : what everyone in business needs to know to win today's consumer

by Beemer, C. Britt; Shook, Robert L.

Edition: 1st ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : William Morrow, c1997Availability: Items available for loan: Dhaka University Library [658.800973 BEP] (1).

69. Customer-responsive management : the flexible advantage

by Davis, Frank W; Manrodt, Karl B.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Cambridge, MA : Blackwell Publishers, 1996Availability: Items available for loan: Dhaka University Library [658.812 DAC] (1).

70. Behavioral science foundations of consumer behavior

by Cohen, Joel B.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : Free, 1972Availability: Items available for loan: Dhaka University Library [658.83 COB] (1).

71. Consumer behaviour

by Chisnall, Peter M; Chisnall, Peter M.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: London : New York ; McGraw-Hill, c1995Availability: Items available for loan: Dhaka University Library [658.83 CHC] (2).

72. Handbook of marketing scales : multi-item measures for marketing and consumer behavior research

by Bearden, William O; Netemeyer, Richard G.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Thousand Oaks, Calif. : Sage, c1999Online Access: Table of contents only | Publisher description Availability: Items available for loan: Dhaka University Library [658.83 BEH] (1).

73. Consumer behavior : concepts and strategies

by Berkman, Harold W; Gilson, Christopher C.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Encino, Calif. : Dickenson, c1978Availability: Items available for loan: Dhaka University Library [658.83 BEC] (14).

74. Word-of-mouth marketing

by Wilson, Jerry R.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : J. Wiley, c1991Availability: Items available for loan: Dhaka University Library [658.812 WIW] (1).

75. Up the loyalty ladder : turning sometime customers into full-time advocates of your business

by Raphel, Murray; Raphel, Neil.

Edition: 1st ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : HarperBusiness, c1995Availability: Items available for loan: Dhaka University Library [658.812 RAU] (1).

76. Pre-commerce : how companies and customers are transforming business together

by Pearson, Bob; Zehr, Dan.

Edition: 1st ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: San Francisco : Jossey-Bass, c2011Availability: Items available for loan: Dhaka University Library [658.812 PEP] (1).

77. The customer is CEO : how to measure what your customers want--and make sure they get it

by Massnick, Forler.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : AMACOM, c1997Availability: Items available for loan: Dhaka University Library [658.812 MAC] (1).

78. Consumer behaviour : buying, having and being

by Solomon, Michael R.

Edition: 8th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi : PHI Learning, 2009Other title: Consumer behavior.Availability: Items available for loan: Dhaka University Library [658.8342 SOC] (2).

79. Perspectives in consumer behavior

by Kassarjian, Harold H; Robertson, Thomas S.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Englewood Cliffs, N.J. : Prentice Hall, 1991Availability: Items available for loan: Dhaka University Library [658.83 KAP] (4).

80. Close to the customer : 25 management tips from the other side of the counter

by Donnelly, James H.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Homewood, Ill. : Business One Irwin, c1992Availability: Items available for loan: Dhaka University Library [658.812 DOC] (1).

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